The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Events / In-Person
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Events / Hybrid
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
The Art of Self Examination Agency: DAVID / Buenos Aires Client: MACMA Category: Events / In-Person
Bride Armour Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Events / In-Person
Gamer Asylum Agency: Ogilvy / Singapore Client: ARTOTEL Group Category: Events / In-Person
Staraoke Agency: Ogilvy Italy / Milan Client: Prime Video Category: Events / In-Person
A hand ball that could save your life. Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund Client: Borussia Dortmund Category: Events / In-Person
Hilton on the Green Agency: FUSE Create / Toronto Client: Hilton Category: Events / In-Person
Wear 'Em Out Store Agency: Edelman / New York + United Entertainment Group / New York Client: eBay Category: Events / In-Person
Stranger Things Global Rift Takeover Agency: Netflix / Los Angeles + Giant Spoon / Los Angeles Client: Netflix Category: Events / In-Person
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Events / In-Person
NRA Children's Museum Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man Client: Change the Ref Category: Events / In-Person
The Voice Of Reunion Agency: Ogilvy México / Mexico City + Eco / Mexico City Client: AB InBev Category: Events / Virtual
We Are Mello Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Events / Virtual
#BringBack2011 Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Events / Hybrid

2023 Experiential & Immersive Gold Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Events / In-Person

OS23_EX002G

2023 Experiential & Immersive Gold Pencil

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Events / Virtual

OS23_EX003G

2023 Experiential & Immersive Silver Pencil

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Events / Hybrid

OS23_EX013S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Events / Hybrid

OS23_EX014S

2023 Experiential & Immersive Bronze Pencil

DAVID / Buenos Aires

MACMA

The Art of Self Examination

Events / In-Person

OS23_EX024B

2023 Experiential & Immersive Bronze Pencil

Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg

Carling Black Label

Bride Armour

Events / In-Person

OS23_EX025B

2023 Experiential & Immersive Merit Award

Ogilvy / Singapore

ARTOTEL Group

Gamer Asylum

Events / In-Person

OS23_EX035M

2023 Experiential & Immersive Merit Award

Ogilvy Italy / Milan

Prime Video

Staraoke

Events / In-Person

OS23_EX036M

2023 Experiential & Immersive Merit Award

Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund

Borussia Dortmund

A hand ball that could save your life.

Events / In-Person

OS23_EX037M

2023 Experiential & Immersive Merit Award

FUSE Create / Toronto

Hilton

Hilton on the Green

Events / In-Person

OS23_EX038M

2023 Experiential & Immersive Merit Award

Edelman / New York + United Entertainment Group / New York

eBay

Wear 'Em Out Store

Events / In-Person

OS23_EX039M

2023 Experiential & Immersive Merit Award

Netflix / Los Angeles + Giant Spoon / Los Angeles

Netflix

Stranger Things Global Rift Takeover

Events / In-Person

OS23_EX040M

2023 Experiential & Immersive Merit Award

FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York

AB InBev / Budweiser

The Billboard Is Yours to Take

Events / In-Person

OS23_EX041M

2023 Experiential & Immersive Merit Award

Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man

Change the Ref

NRA Children's Museum

Events / In-Person

OS23_EX042M

2023 Experiential & Immersive Merit Award

Ogilvy México / Mexico City + Eco / Mexico City

AB InBev

The Voice Of Reunion

Events / Virtual

OS23_EX043M

2023 Experiential & Immersive Merit Award

GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo

The Coca-Cola Company / Coca-Cola

We Are Mello

Events / Virtual

OS23_EX044M

2023 Experiential & Immersive Merit Award

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Events / Virtual

OS23_EX045M

2023 Experiential & Immersive Merit Award

Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India

Oreo India

#BringBack2011

Events / Hybrid

OS23_EX046M

Follow Us