The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events
The Fresh System Agency: Ogilvy / Bogotá + Carulla / Medellín Client: Carulla Category: Experiential / Customer Experience / CX
Middle Seat Lottery Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Experiential / Customer Experience / CX
Veteruns 100K Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta Client: Call of Duty Category: Experiential / Virtual Events
Staraoke Agency: Ogilvy Italy / Milan Client: Prime Video Category: Experiential / In-Person Events
50 Queens Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Brand Installations
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Experiential / Virtual Events
Staraoke Agency: Ogilvy Italy / Milan Client: Prime Video Category: Experiential / In-Person Events
Trapped in the 90s Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid Client: IKEA Category: Experiential / In-Person Events
90 Minutes of Air Conditioning Agency: Pereira O'Dell / New York + Barrelhouse / San Francisco Client: MIDEA Category: Experiential / In-Person Events
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Experiential / Hybrid Events
50 Queens Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Hybrid Events
The Art of Self Examination Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential / In-Person Events
Walk the Night Agency: CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors Client: Samsung Australia Category: Experiential / Brand Installations
Staraoke Agency: Ogilvy Italy / Milan Client: Prime Video Category: Experiential / Brand Installations
Sunken Bar Agency: BCW / Stockholm Client: Carlsberg Category: Experiential / Brand Installations
Christmas Not War Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv Client: Concrete by Kovalska Category: Experiential / Brand Installations
Verizon Pepsi Halftime Ultra Pass Agency: R/GA US Client: Verizon Category: Experiential / Virtual Events
Smart Fill Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Experiential / Customer Experience / CX
50 Queens Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Hybrid Events
Dream Transfer Agency: McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London Client: eBay UK Category: Experiential / Hybrid Events
Gamer Asylum Agency: Ogilvy / Singapore Client: ARTOTEL Group Category: Experiential / Brand Installations
Mannequin Spectators Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima Client: Oechsle Category: Experiential / Brand Installations
City Hall of Love Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Experiential / Virtual Events

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Experiential / In-Person Events

OS23_BE007G

2023 Direct Marketing Gold Pencil

Ogilvy / Bogotá + Carulla / Medellín

Carulla

The Fresh System

Experiential / Customer Experience / CX

OS23_DM005G

2023 Direct Marketing Silver Pencil

Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne

Virgin Australia Group

Middle Seat Lottery

Experiential / Customer Experience / CX

OS23_DM023S

2023 Direct Marketing Silver Pencil

GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta

Call of Duty

Veteruns 100K

Experiential / Virtual Events

OS23_DM022S

2023 Direct Marketing Bronze Pencil

Ogilvy Italy / Milan

Prime Video

Staraoke

Experiential / In-Person Events

OS23_DM039B

2023 Branded Entertainment Bronze Pencil

Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta

Golden Days

50 Queens

Experiential / Brand Installations

OS23_BE034B

2023 Direct Marketing Bronze Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Experiential / Virtual Events

OS23_DM040B

2023 Branded Entertainment Merit Award

Ogilvy Italy / Milan

Prime Video

Staraoke

Experiential / In-Person Events

OS23_BE076M

2023 Branded Entertainment Merit Award

McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid

IKEA

Trapped in the 90s

Experiential / In-Person Events

OS23_BE077M

2023 Branded Entertainment Merit Award

Pereira O'Dell / New York + Barrelhouse / San Francisco

MIDEA

90 Minutes of Air Conditioning

Experiential / In-Person Events

OS23_BE078M

2023 Branded Entertainment Merit Award

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Experiential / Hybrid Events

OS23_BE080M

2023 Branded Entertainment Merit Award

Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta

Golden Days

50 Queens

Experiential / Hybrid Events

OS23_BE081M

2023 Direct Marketing Merit Award

DAVID / Buenos Aires

MACMA

The Art of Self Examination

Experiential / In-Person Events

OS23_DM071M

2023 Branded Entertainment Merit Award

CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors

Samsung Australia

Walk the Night

Experiential / Brand Installations

OS23_BE072M

2023 Branded Entertainment Merit Award

Ogilvy Italy / Milan

Prime Video

Staraoke

Experiential / Brand Installations

OS23_BE073M

2023 Branded Entertainment Merit Award

BCW / Stockholm

Carlsberg

Sunken Bar

Experiential / Brand Installations

OS23_BE074M

2023 Branded Entertainment Merit Award

ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv

Concrete by Kovalska

Christmas Not War

Experiential / Brand Installations

OS23_BE075M

2023 Branded Entertainment Merit Award

R/GA US

Verizon

Verizon Pepsi Halftime Ultra Pass

Experiential / Virtual Events

OS23_BE079M

2023 Direct Marketing Merit Award

VMLY&R Commerce India / Mumbai

Unilever

Smart Fill

Experiential / Customer Experience / CX

OS23_DM075M

2023 Direct Marketing Merit Award

Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta

Golden Days

50 Queens

Experiential / Hybrid Events

OS23_DM073M

2023 Direct Marketing Merit Award

McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London

eBay UK

Dream Transfer

Experiential / Hybrid Events

OS23_DM074M

2023 Direct Marketing Merit Award

Ogilvy / Singapore

ARTOTEL Group

Gamer Asylum

Experiential / Brand Installations

OS23_DM069M

2023 Direct Marketing Merit Award

Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima

Oechsle

Mannequin Spectators

Experiential / Brand Installations

OS23_DM070M

2023 Direct Marketing Merit Award

MullenLowe / Singapore

Unilever / Closeup

City Hall of Love

Experiential / Virtual Events

OS23_DM072M

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