The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.






Annual ID

Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Games / Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Games / Gaming
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Games / Gaming
Adopt a Mod Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Games / Gaming
Deforestation Field Agency: We Are Social / Milano + Dubit / Leeds Client: Lavazza Foundation Category: Games / Gaming

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