The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Influencer Marketing / Single Channel
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Influencer Marketing / Multi-Channel
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare Category: Influencer Marketing / Single Channel
Dramatic Transformation
Agency: Golin / London
Client: ASICS Category: Influencer Marketing / Single Channel
Review Hacking
Agency: DDB / Paris + Skoda / Roissy en France
Client: Skoda Category: Influencer Marketing / Single Channel
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Influencer Marketing / Single Channel
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Influencer Marketing / Multi-Channel
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Influencer Marketing / Multi-Channel
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Influencer Marketing / Multi-Channel
Memes to Dreams
Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff Category: Influencer Marketing / Multi-Channel
Award:
2023 Social Media Gold Pencil
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM009G
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM022S
Award:
2023 Social Media Bronze Pencil
Agency:
McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM038B
Award:
2023 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / New York + 1stAveMachine
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM039B
Award:
2023 Social Media Merit Award
Agency:
CHEP Network / Sydney + Blonde Co + Karicare
Client:
Karicare
Title:
(Un)Geddes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM098M
Award:
2023 Social Media Merit Award
Agency:
Golin / London
Client:
ASICS
Title:
Dramatic Transformation
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM099M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + Skoda / Roissy en France
Client:
Skoda
Title:
Review Hacking
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM100M
Award:
2023 Social Media Merit Award
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM101M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM102M
Award:
2023 Social Media Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM103M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM104M
Award:
2023 Social Media Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
Dorm Roomz
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM105M
Award:
2023 Social Media Merit Award
Agency:
GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client:
Popeyes Louisiana Kitchen
Title:
Memes to Dreams
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM106M