The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Radio & Audio
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Radio & Audio
Neverending Chase Agency: Havas / Milan Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
Bill it to Bezos Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Innovation & Transformation / Innovation in IP & Product Design
Less Talk, More Bitcoin Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
The Fresh System Agency: Ogilvy / Bogotá + Carulla / Medellín Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Pharma
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Pharma
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
NPC Agency: Grey / London Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Branded Entertainment
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Branded Entertainment
Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Innovation & Transformation / Innovation in Moving Image Craft
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Innovation & Transformation / Innovation in Print
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Data
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Innovation & Transformation / Innovation in Social Media
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Innovation & Transformation / Innovation in IP & Product Design
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in IP & Product Design
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
THE TOKYO TOILET Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Innovation & Transformation / Innovation in Design
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Design
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Health & Wellness
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Radio & Audio
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
Tally My Post Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
ReclaimYourName.dic Agency: Citizen Relations / Toronto Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Innovation & Transformation / Innovation in Film
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
The Self Censoring Ad Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm Client: Reporters Without Borders Sweden Category: Innovation & Transformation / Innovation in Print
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Data
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Data
Fertility Finder Agency: Ritmika Audio Arts / São Paulo + VMLY&R / New York Client: Baby Quest Foundation Category: Innovation & Transformation / Innovation in Data
Anti High-jack Ads Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg Client: Vodacom Category: Innovation & Transformation / Innovation in Data

2023 Creative Use of Data Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Data

OS23_CU005G

2023 Radio & Audio Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA001G

2023 Radio & Audio Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA007G

2023 Out of Home Gold Pencil

Havas / Milan

Affinity - Ultima

Neverending Chase

Innovation & Transformation / Innovation in Out of Home

OS23_OH013G

2023 Social Media Gold Pencil

Angry Butterfly / Toronto

Jane/Finch Community Centre

Bill it to Bezos

Innovation & Transformation / Innovation in Social Media

OS23_SM010G

2023 IP & Product Design Gold Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP001G

2023 IP & Product Design Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP005G

2023 Direct Marketing Gold Pencil

Accenture Song + Coinbase + Walker + The Mill

Coinbase

Less Talk, More Bitcoin

Innovation & Transformation / Innovation in Direct Marketing

OS23_DM001G

2023 Direct Marketing Gold Pencil

Ogilvy / Bogotá + Carulla / Medellín

Carulla

The Fresh System

Innovation & Transformation / Innovation in Direct Marketing

OS23_DM018G

2023 Interactive, Online & Mobile Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN009G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Innovation & Transformation / Innovation in Pharma

OS23_PH005G

2023 Pharma Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Pharma

OS23_PH006G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Design

OS23_DE018G

2023 Music & Sound Craft Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Music & Sound Craft

OS23_MS007G

2023 Interactive & Mobile Craft Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC006G

2023 Interactive & Mobile Craft Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC007G

2023 Branded Entertainment Gold Pencil

Grey / London

Pringles/Kellogg's

NPC

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE011G

2023 Branded Entertainment Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE012G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE013G

2023 Moving Image Craft & Production Gold Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI013G

2023 Print & Promotional Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Innovation & Transformation / Innovation in Print

OS23_PT001G

2023 Gaming Silver Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Innovation & Transformation / Innovation in Gaming

OS23_GA009S

2023 Creative Use of Data Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Data

OS23_CU009S

2023 Social Media Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Innovation & Transformation / Innovation in Social Media

OS23_SM024S

2023 IP & Product Design Silver Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP008S

2023 IP & Product Design Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP009S

2023 Interactive, Online & Mobile Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN021S

2023 Design Silver Pencil

The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.

The Nippon Foundation

THE TOKYO TOILET

Innovation & Transformation / Innovation in Design

OS23_DE038S

2023 Design Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Design

OS23_DE039S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW021S

2023 Radio & Audio Bronze Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA016B

2023 Radio & Audio Bronze Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA017B

2023 Out of Home Bronze Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

Innovation & Transformation / Innovation in Out of Home

OS23_OH033B

2023 Out of Home Bronze Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Innovation & Transformation / Innovation in Out of Home

OS23_OH034B

2023 Out of Home Bronze Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Innovation & Transformation / Innovation in Out of Home

OS23_OH035B

2023 Social Media Bronze Pencil

Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland

State

Tally My Post

Innovation & Transformation / Innovation in Social Media

OS23_SM042B

2023 Social Media Bronze Pencil

NORD DDB / Copenhagen + NORD DDB / Stockholm

Non-Violence Project Foundation

Follow Their Leader

Innovation & Transformation / Innovation in Social Media

OS23_SM043B

2023 IP & Product Design Bronze Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP015B

2023 IP & Product Design Bronze Pencil

Citizen Relations / Toronto

Elimin8Hate

ReclaimYourName.dic

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP016B

2023 Film & Video Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Film

OS23_FI037B

2023 Film & Video Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Innovation & Transformation / Innovation in Film

OS23_FI038B

2023 Interactive, Online & Mobile Bronze Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN031B

2023 Design Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Innovation & Transformation / Innovation in Design

OS23_DE063B

2023 Moving Image Craft & Production Bronze Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI045B

2023 Print & Promotional Bronze Pencil

Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm

Reporters Without Borders Sweden

The Self Censoring Ad

Innovation & Transformation / Innovation in Print

OS23_PT025B

2023 Public Relations Bronze Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Innovation & Transformation / Innovation in Public Relations

OS23_PR030B

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Data

OS23_CU040M

2023 Creative Use of Data Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Innovation & Transformation / Innovation in Data

OS23_CU041M

2023 Creative Use of Data Merit Award

Ritmika Audio Arts / São Paulo + VMLY&R / New York

Baby Quest Foundation

Fertility Finder

Innovation & Transformation / Innovation in Data

OS23_CU042M

2023 Creative Use of Data Merit Award

VMLY&R South Africa / Johannesburg + Carat / Johannesburg

Vodacom

Anti High-jack Ads

Innovation & Transformation / Innovation in Data

OS23_CU043M

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