The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Integrated Campaign
The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Integrated Campaign
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Hands-free Agency: Goodby Silverstein & Partners Client: Cheetos Category: Integrated Campaign
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Integrated Campaign
Middle Seat Lottery Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Integrated Campaign
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated Campaign
#BringBack2011 Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Integrated Campaign
Raise Your Arches Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London Client: McDonald's Category: Integrated Campaign
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Integrated Campaign
Touch Card Agency: McCann / New York Client: Mastercard Category: Integrated Campaign
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Integrated Campaign
Junk Sleep Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ Client: Mattress Firm Category: Integrated Campaign
See Equal #ShareTheLoad Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Integrated Campaign
Tide Lucky Jersey Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
A.I. Ketchup Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Integrated Campaign
Heinz LVII Meanz 57 Agency: Rethink + Kraft Heinz + Zeno Group / Toronto Client: Kraft Heinz Category: Integrated Campaign
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Feel What We Feel Agency: Grey Canada / Toronto + TANK Worldwide / Montréal Client: Razom Category: Integrated Campaign
Gout Revisited Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Integrated Campaign
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Integrated Campaign
Resilience Road Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney Client: Suncorp Insurance Category: Integrated Campaign
Sun Warning Flag Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Integrated Campaign
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Integrated Campaign
Not Delivered Agency: OKTO / Stockholm + Slutet är nära / Stockholm Client: Sweden for UNHCR Category: Integrated Campaign
The Closer Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Integrated Campaign
The Virtual Heineken Silver Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Integrated Campaign
That Reading Feeling Awaits Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London Client: Amazon Books Category: Integrated Campaign
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Integrated Campaign
Violet Month Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo Client: Avon Category: Integrated Campaign
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Integrated Campaign
The 54-Second Watch Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal Client: Fondation Émergence Category: Integrated Campaign
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Integrated Campaign
Junk Sleep Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ Client: Mattress Firm Category: Integrated Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated Campaign
Power Your Holidays Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Integrated Campaign
Tide Lucky Jersey Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Heinz LVII Meanz 57 Agency: Rethink + Kraft Heinz + Zeno Group / Toronto Client: Kraft Heinz Category: Integrated Campaign
WOMAN Corp Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York Client: ERA Coalition Category: Integrated Campaign
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Integrated Campaign
SEE HER GREATNESS Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago Client: Buick Category: Integrated Campaign
Wednesday hates marketing Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Integrated Campaign
The Name Agency: R/GA US Client: Procter & Gamble Category: Integrated Campaign

2023 Direct Marketing Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Integrated Campaign

OS23_DM013G

2023 Integrated Gold Pencil

Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Squarespace

The Singularity

Integrated Campaign

OS23_IG001G

2023 Integrated Gold Pencil

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Integrated Campaign

OS23_IG002G

2023 Integrated Gold Pencil

Goodby Silverstein & Partners

Cheetos

Hands-free

Integrated Campaign

OS23_IG003G

2023 Integrated Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Integrated Campaign

OS23_IG004G

2023 Direct Marketing Silver Pencil

Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne

Virgin Australia Group

Middle Seat Lottery

Integrated Campaign

OS23_DM026S

2023 Health & Wellness Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Integrated Campaign

OS23_HW016S

2023 Integrated Silver Pencil

Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India

Oreo India

#BringBack2011

Integrated Campaign

OS23_IG010S

2023 Integrated Silver Pencil

Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London

McDonald's

Raise Your Arches

Integrated Campaign

OS23_IG011S

2023 Integrated Silver Pencil

BBDO / New York

M&M's

Spokescandies on Pause

Integrated Campaign

OS23_IG012S

2023 Integrated Silver Pencil

McCann / New York

Mastercard

Touch Card

Integrated Campaign

OS23_IG013S

2023 Direct Marketing Bronze Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Integrated Campaign

OS23_DM048B

2023 Direct Marketing Bronze Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Integrated Campaign

OS23_DM049B

2023 Health & Wellness Bronze Pencil

Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ

Mattress Firm

Junk Sleep

Integrated Campaign

OS23_HW033B

2023 Integrated Bronze Pencil

BBDO India / Mumbai + Procter & Gamble / Mumbai

P&G India / Ariel

See Equal #ShareTheLoad

Integrated Campaign

OS23_IG019B

2023 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Integrated Campaign

OS23_IG020B

2023 Direct Marketing Merit Award

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Integrated Campaign

OS23_DM108M

2023 Direct Marketing Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble - Tide

Tide Lucky Jersey

Integrated Campaign

OS23_DM109M

2023 Direct Marketing Merit Award

Rethink + Kraft Heinz

Kraft Heinz

A.I. Ketchup

Integrated Campaign

OS23_DM110M

2023 Direct Marketing Merit Award

Rethink + Kraft Heinz + Zeno Group / Toronto

Kraft Heinz

Heinz LVII Meanz 57

Integrated Campaign

OS23_DM111M

2023 Health & Wellness Merit Award

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Integrated Campaign

OS23_HW084M

2023 Health & Wellness Merit Award

Grey Canada / Toronto + TANK Worldwide / Montréal

Razom

Feel What We Feel

Integrated Campaign

OS23_HW085M

2023 Pharma Merit Award

Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco

Horizon Therapeutics

Gout Revisited

Integrated Campaign

OS23_PH027M

2023 Pharma Merit Award

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Integrated Campaign

OS23_PH028M

2023 Integrated Merit Award

Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney

Suncorp Insurance

Resilience Road

Integrated Campaign

OS23_IG024M

2023 Integrated Merit Award

HeimatTBWA\Germany / Berlin

German Cancer Aid

Sun Warning Flag

Integrated Campaign

OS23_IG025M

2023 Integrated Merit Award

Ogilvy UK / London

Relate

The Hornicultural Society

Integrated Campaign

OS23_IG026M

2023 Integrated Merit Award

OKTO / Stockholm + Slutet är nära / Stockholm

Sweden for UNHCR

Not Delivered

Integrated Campaign

OS23_IG027M

2023 Integrated Merit Award

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division

Heineken

The Closer

Integrated Campaign

OS23_IG028M

2023 Integrated Merit Award

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London

Heineken

The Virtual Heineken Silver

Integrated Campaign

OS23_IG029M

2023 Integrated Merit Award

Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London

Amazon Books

That Reading Feeling Awaits

Integrated Campaign

OS23_IG030M

2023 Integrated Merit Award

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Integrated Campaign

OS23_IG031M

2023 Integrated Merit Award

Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo

Avon

Violet Month

Integrated Campaign

OS23_IG032M

2023 Integrated Merit Award

Ogilvy South Africa + Yum KFC / South Africa

Yum KFC

Anything for the Taste

Integrated Campaign

OS23_IG033M

2023 Integrated Merit Award

Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal

Fondation Émergence

The 54-Second Watch

Integrated Campaign

OS23_IG034M

2023 Integrated Merit Award

BBH USA

Google

Google Black-owned Friday Every Day

Integrated Campaign

OS23_IG035M

2023 Integrated Merit Award

Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ

Mattress Firm

Junk Sleep

Integrated Campaign

OS23_IG036M

2023 Integrated Merit Award

Edelman / New York

Vaseline

See My Skin

Integrated Campaign

OS23_IG037M

2023 Integrated Merit Award

Orchard / Brooklyn

Ocean Spray Cranberries, Inc.

Power Your Holidays

Integrated Campaign

OS23_IG038M

2023 Integrated Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble - Tide

Tide Lucky Jersey

Integrated Campaign

OS23_IG039M

2023 Integrated Merit Award

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade

ABInBev mike's Hard Lemonade

mike's in a Beer World

Integrated Campaign

OS23_IG040M

2023 Integrated Merit Award

Rethink + Kraft Heinz + Zeno Group / Toronto

Kraft Heinz

Heinz LVII Meanz 57

Integrated Campaign

OS23_IG041M

2023 Integrated Merit Award

Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York

ERA Coalition

WOMAN Corp

Integrated Campaign

OS23_IG042M

2023 Integrated Merit Award

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Integrated Campaign

OS23_IG043M

2023 Integrated Merit Award

Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago

Buick

SEE HER GREATNESS

Integrated Campaign

OS23_IG044M

2023 Integrated Merit Award

Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles

Netflix

Wednesday hates marketing

Integrated Campaign

OS23_IG045M

2023 Integrated Merit Award

R/GA US

Procter & Gamble

The Name

Integrated Campaign

OS23_IG046M

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