The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Power Your Holidays Film Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
She Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Night Creatures Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Shout Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City Client: Telefonica Movistar Category: Online-only Films & Video / Over 60 Seconds - Single
Traffic Stop Agency: VCCP / San Francisco Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
The Jewellers Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
The Oily Warrior Agency: Ogilvy / Singapore Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Online-only Films & Video / Over 60 Seconds - Series
Lavatory / Garden / Breakfast / Zombie Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Behind the camera: Yoga / Ironing / Toilet Agency: Ogilvy Germany Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Dove - The Beauty Report Card #StopTheBeautyTest Agency: Ogilvy Mumbai / India Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
In Love We Trust 2 Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Love Your Gut Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok Client: Dairy Plus Co., Ltd./Dutchie Category: Online-only Films & Video / Over 60 Seconds - Single
Blow with Love Agency: Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei Client: Taiwan Association of Family Medicine Category: Online-only Films & Video / Over 60 Seconds - Single
Girls In White Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok Client: Central Department Store Category: Online-only Films & Video / Over 60 Seconds - Single
Trajectory Agency: TBWA\ESPAÑA / Madrid Client: CRUZ ROJA Category: Online-only Films & Video / Over 60 Seconds - Single
Captain Olson Agency: TBWA\ESPAÑA / Madrid Client: Ronald McDonald Children's Foundation Category: Online-only Films & Video / Over 60 Seconds - Single
Land of the Unfree Agency: Anorak NoA / Oslo + Amnesty / Oslo Client: Amnesty International Category: Online-only Films & Video / Over 60 Seconds - Single
Normalize It Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Break The Pattern Agency: Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen Client: Electrolux Category: Online-only Films & Video / Over 60 Seconds - Single
Belvedere Presents Daniel Craig Agency: Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris Client: Belvedere Vodka Category: Online-only Films & Video / Over 60 Seconds - Single
LEA Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
Villains Love Cats Agency: AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo Client: Boehringer Ingelheim Category: Online-only Films & Video / Over 60 Seconds - Single
We are living offerings Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic Client: AB InBev Category: Online-only Films & Video / Over 60 Seconds - Single
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Online-only Films & Video / Over 60 Seconds - Single
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Online-only Films & Video / Over 60 Seconds - Single
Blind Taste Test Agency: Liquid Death + Hey Wonderful Client: Liquid Death Category: Online-only Films & Video / Over 60 Seconds - Single
World of Cocktails Agency: Ogilvy / Chicago + The Director's Bureau / LA Client: Absolut Category: Online-only Films & Video / Over 60 Seconds - Single
NRA Children's Museum Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies Client: Change the Ref Category: Online-only Films & Video / Over 60 Seconds - Single
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Don't Run Out Agency: Kamp Grizzly / Portland Client: Uber Eats Category: Online-only Films & Video / Over 60 Seconds - Single
The Singularity BTS Agency: Squarespace + Smuggler / Los Angeles Client: Squarespace Category: Online-only Films & Video / Over 60 Seconds - Single
Left-Handed Mango Chutney Agency: Zulu Alpha Kilo + Zulubot Client: Zulu Alpha Kilo Category: Online-only Films & Video / Over 60 Seconds - Single
The Name Agency: R/GA US Client: Procter & Gamble Category: Online-only Films & Video / Over 60 Seconds - Single

2023 Film & Video Gold Pencil

Orchard / Brooklyn

Ocean Spray Cranberries, Inc.

Power Your Holidays Film

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI007G

2023 Film & Video Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI008G

2023 Film & Video Silver Pencil

El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo

J&B

She

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI020S

2023 Film & Video Silver Pencil

Riff Raff Films / London + Burberry / London + The Mill + Work Editorial

Burberry

Night Creatures

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI021S

2023 Film & Video Silver Pencil

VMLY&R Mexico / Mexico City + Rebolucion / Mexico City

Telefonica Movistar

Shout

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI022S

2023 Film & Video Silver Pencil

VCCP / San Francisco

Native

Traffic Stop

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI023S

2023 Film & Video Bronze Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Online-only Films & Video / 30 Seconds and Under - Series

OS23_FI034B

2023 Film & Video Merit Award

CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney

Michael Hill Jeweller

The Jewellers

Online-only Films & Video / Varying Length Series

OS23_FI109M

2023 Film & Video Merit Award

FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago

SOS Children's Villages

Chatpat

Online-only Films & Video / Varying Length Series

OS23_FI110M

2023 Film & Video Merit Award

Ogilvy / Singapore

Pond's Men

The Oily Warrior

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI081M

2023 Film & Video Merit Award

Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London

Amazon Books

That Reading Feeling Awaits

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI082M

2023 Film & Video Merit Award

FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles

Ladder Life Insurance

Crocodile

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI083M

2023 Film & Video Merit Award

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Online-only Films & Video / Over 60 Seconds - Series

OS23_FI108M

2023 Film & Video Merit Award

PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo

Sawakami Asset Management Inc.

Lavatory / Garden / Breakfast / Zombie

Online-only Films & Video / 30 Seconds and Under - Series

OS23_FI079M

2023 Film & Video Merit Award

Ogilvy Germany

German Rail

Behind the camera: Yoga / Ironing / Toilet

Online-only Films & Video / 30 Seconds and Under - Series

OS23_FI080M

2023 Film & Video Merit Award

Ogilvy Mumbai / India

Dove

Dove - The Beauty Report Card #StopTheBeautyTest

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI084M

2023 Film & Video Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust 2

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI085M

2023 Film & Video Merit Award

Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok

Dairy Plus Co., Ltd./Dutchie

Love Your Gut

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI086M

2023 Film & Video Merit Award

Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei

Taiwan Association of Family Medicine

Blow with Love

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI087M

2023 Film & Video Merit Award

Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok

Central Department Store

Girls In White

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI088M

2023 Film & Video Merit Award

TBWA\ESPAÑA / Madrid

CRUZ ROJA

Trajectory

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI089M

2023 Film & Video Merit Award

TBWA\ESPAÑA / Madrid

Ronald McDonald Children's Foundation

Captain Olson

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI090M

2023 Film & Video Merit Award

Anorak NoA / Oslo + Amnesty / Oslo

Amnesty International

Land of the Unfree

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI091M

2023 Film & Video Merit Award

Oatly Department of Mind Control / Malmö + BR-F / Stockholm

Oatly

Normalize It

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI092M

2023 Film & Video Merit Award

Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen

Electrolux

Break The Pattern

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI093M

2023 Film & Video Merit Award

Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris

Belvedere Vodka

Belvedere Presents Daniel Craig

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI094M

2023 Film & Video Merit Award

Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo

Kimberly Clark / Kotex

LEA

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI095M

2023 Film & Video Merit Award

AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo

Boehringer Ingelheim

Villains Love Cats

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI096M

2023 Film & Video Merit Award

Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic

AB InBev

We are living offerings

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI097M

2023 Film & Video Merit Award

Ogilvy South Africa + Yum KFC / South Africa

Yum KFC

Anything for the Taste

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI098M

2023 Film & Video Merit Award

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI099M

2023 Film & Video Merit Award

Liquid Death + Hey Wonderful

Liquid Death

Blind Taste Test

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI100M

2023 Film & Video Merit Award

Ogilvy / Chicago + The Director's Bureau / LA

Absolut

World of Cocktails

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI101M

2023 Film & Video Merit Award

Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies

Change the Ref

NRA Children's Museum

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI102M

2023 Film & Video Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI103M

2023 Film & Video Merit Award

Kamp Grizzly / Portland

Uber Eats

Don't Run Out

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI104M

2023 Film & Video Merit Award

Squarespace + Smuggler / Los Angeles

Squarespace

The Singularity BTS

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI105M

2023 Film & Video Merit Award

Zulu Alpha Kilo + Zulubot

Zulu Alpha Kilo

Left-Handed Mango Chutney

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI106M

2023 Film & Video Merit Award

R/GA US

Procter & Gamble

The Name

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI107M

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