The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Furphy What the truck?! Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Out of Home / Brand Installations
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Out of Home / Series
Trending Billboards Agency: BBH USA + PXP Studios Client: Google Category: Out of Home / Billboards & Transit
Sun Warning Flag Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Out of Home / Brand Installations
Thoughts & Prayers Agency: McCann / New York Client: March For Our Lives Category: Out of Home / Brand Installations
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: Out of Home / Brand Installations
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Series
Christmas not war Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv Client: Concrete by Kovalska Category: Out of Home / Series
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Out of Home
Sugar kids Agency: VMLY&R HEALTH / Madrid Client: Spanish Ministry of Consumer Affairs Category: Out of Home
Art on 158-Meter Ice Agency: BLACKBOW / Beijing Client: Olympic Winter Games Beijing 2022 Category: Out of Home / Brand Installations
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke Agency: Ogilvy Italy / Milan Client: Prime Video Category: Out of Home / Brand Installations
Turnstile Turbines Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris Client: Iberdrola Category: Out of Home / Brand Installations
Crimea 5 am Agency: ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv Client: Ukrainian Institute Category: Out of Home / Brand Installations
Christmas not war Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv Client: Concrete by Kovalska Category: Out of Home / Brand Installations
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Out of Home / Brand Installations
Plastic Free Future Mart Agency: Droga5 / New York + Enter + Pink Sparrow Client: Molson Coors Category: Out of Home / Brand Installations
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Out of Home / Brand Installations
Smart Fill Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Out of Home / P.O.P. & In-Store
The Real Self Checkout Agency: Havas / London + Havas Studios / London Client: ASDA / Breast Cancer Now / CoppaFeel! Category: Out of Home / P.O.P. & In-Store
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: Out of Home / P.O.P. & In-Store
The Usual Sorespects Agency: VMLY&R / London + Viatris / Hatfield + Havas Media / London Client: Difflam Category: Out of Home
Missing Stock Agency: Wunderman Thompson / Bogotá Client: Fundación Internacional Para El Reencuentro / MUDI Category: Out of Home / Billboards & Transit
Grill Lines Agency: Bartle Bogle Hegarty / London Client: Burger King Category: Out of Home / Series
A British Original Agency: Uncommon Creative Studio / London + MG OMD / London Client: British Airways Category: Out of Home / Series
Lesso Lessons Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi Client: Roto & Kenya Ministry of Health Category: Out of Home / Series
Something to Offend Everyone Agency: MullenLowe U.S. + Brooklyn Film Festival Client: Brooklyn Film Festival Category: Out of Home / Series
[Life Subtitled] Agency: Ogilvy / Chicago + Sarofsky / Chicago Client: Chicago International Film Festival Category: Out of Home / Series
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Out of Home / Single

2023 Design Gold Pencil

Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney

Lion, Furphy

Furphy What the truck?!

Out of Home / Brand Installations

OS23_DE010G

2023 Design Gold Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Out of Home / Series

OS23_DE001G

2023 Direct Marketing Silver Pencil

BBH USA + PXP Studios

Google

Trending Billboards

Out of Home / Billboards & Transit

OS23_DM020S

2023 Design Bronze Pencil

HeimatTBWA\Germany / Berlin

German Cancer Aid

Sun Warning Flag

Out of Home / Brand Installations

OS23_DE054B

2023 Design Bronze Pencil

McCann / New York

March For Our Lives

Thoughts & Prayers

Out of Home / Brand Installations

OS23_DE055B

2023 Design Bronze Pencil

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

Out of Home / Brand Installations

OS23_DE056B

2023 Design Bronze Pencil

Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Spotify Japan

Sound Tour

Out of Home / Series

OS23_DE052B

2023 Design Bronze Pencil

ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv

Concrete by Kovalska

Christmas not war

Out of Home / Series

OS23_DE053B

2023 Health & Wellness Merit Award

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Out of Home

OS23_HW075M

2023 Health & Wellness Merit Award

VMLY&R HEALTH / Madrid

Spanish Ministry of Consumer Affairs

Sugar kids

Out of Home

OS23_HW076M

2023 Design Merit Award

BLACKBOW / Beijing

Olympic Winter Games Beijing 2022

Art on 158-Meter Ice

Out of Home / Brand Installations

OS23_DE146M

2023 Design Merit Award

Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Spotify Japan

Sound Tour

Out of Home / Brand Installations

OS23_DE147M

2023 Design Merit Award

Ogilvy Italy / Milan

Prime Video

Staraoke

Out of Home / Brand Installations

OS23_DE148M

2023 Design Merit Award

Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris

Iberdrola

Turnstile Turbines

Out of Home / Brand Installations

OS23_DE149M

2023 Design Merit Award

ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv

Ukrainian Institute

Crimea 5 am

Out of Home / Brand Installations

OS23_DE150M

2023 Design Merit Award

ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv

Concrete by Kovalska

Christmas not war

Out of Home / Brand Installations

OS23_DE151M

2023 Design Merit Award

FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York

AB InBev / Budweiser

The Billboard Is Yours to Take

Out of Home / Brand Installations

OS23_DE152M

2023 Design Merit Award

Droga5 / New York + Enter + Pink Sparrow

Molson Coors

Plastic Free Future Mart

Out of Home / Brand Installations

OS23_DE153M

2023 Design Merit Award

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Out of Home / Brand Installations

OS23_DE154M

2023 Direct Marketing Merit Award

VMLY&R Commerce India / Mumbai

Unilever

Smart Fill

Out of Home / P.O.P. & In-Store

OS23_DM062M

2023 Direct Marketing Merit Award

Havas / London + Havas Studios / London

ASDA / Breast Cancer Now / CoppaFeel!

The Real Self Checkout

Out of Home / P.O.P. & In-Store

OS23_DM063M

2023 Direct Marketing Merit Award

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

Out of Home / P.O.P. & In-Store

OS23_DM064M

2023 Pharma Merit Award

VMLY&R / London + Viatris / Hatfield + Havas Media / London

Difflam

The Usual Sorespects

Out of Home

OS23_PH025M

2023 Direct Marketing Merit Award

Wunderman Thompson / Bogotá

Fundación Internacional Para El Reencuentro / MUDI

Missing Stock

Out of Home / Billboards & Transit

OS23_DM065M

2023 Design Merit Award

Bartle Bogle Hegarty / London

Burger King

Grill Lines

Out of Home / Series

OS23_DE141M

2023 Design Merit Award

Uncommon Creative Studio / London + MG OMD / London

British Airways

A British Original

Out of Home / Series

OS23_DE142M

2023 Design Merit Award

Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi

Roto & Kenya Ministry of Health

Lesso Lessons

Out of Home / Series

OS23_DE143M

2023 Design Merit Award

MullenLowe U.S. + Brooklyn Film Festival

Brooklyn Film Festival

Something to Offend Everyone

Out of Home / Series

OS23_DE144M

2023 Design Merit Award

Ogilvy / Chicago + Sarofsky / Chicago

Chicago International Film Festival

[Life Subtitled]

Out of Home / Series

OS23_DE145M

2023 Design Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Out of Home / Single

OS23_DE140M

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