The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.






Annual ID

Tough Turban: B2B Packaging Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation Client: Pfaff Harley-Davidson Category: Packaging / Specialty
Be More Triangle Agency: Bulletproof / London + Mondelez International / Zurich Client: Toblerone Category: Packaging / Mass-market
Quilmes Coincidencies World Cup can Agency: draftLine BUE / Buenos Aires + AB InBev Client: Quilmes Category: Packaging / Mass-market
Apple Watch Ultra Packaging Agency: Apple / Cupertino Client: Apple Category: Packaging / Mass-market
Nikasi or other beer Agency: TigerPan Design Lab. / shenzhen Client: Tsingtao Brewery Co., Ltd. Category: Packaging / Specialty
Milk Manga Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Packaging / Specialty
Freedom Grams Agency: SERVICEPLAN GERMANY / Munich Client: AROYA Category: Packaging / Specialty
Bee & Bee Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg Client: Inverroche Category: Packaging / Specialty

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