The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Popular Culture Impact
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Popular Culture Impact
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Popular Culture Impact
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Popular Culture Impact
GREETING MILK
Agency: INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client: Maeil Dairies Category: Popular Culture Impact
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Popular Culture Impact
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Popular Culture Impact
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Popular Culture Impact
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Popular Culture Impact
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Popular Culture Impact
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Popular Culture Impact
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Popular Culture Impact
Bans Off Our Bodies
Agency: Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client: Planned Parenthood Federation of America, Planned Parenthood Action Fund Category: Popular Culture Impact
#FlipTheTurf
Agency: Droga5 / New York + Pennington + Second Child
Client: Pennington Category: Popular Culture Impact
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Popular Culture Impact
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Popular Culture Impact
Award:
2023 Cultural Driver Gold Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Popular Culture Impact
Annual ID:
OS23_CD001G
Award:
2023 Cultural Driver Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Popular Culture Impact
Annual ID:
OS23_CD004S
Award:
2023 Cultural Driver Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Popular Culture Impact
Annual ID:
OS23_CD007B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Popular Culture Impact
Annual ID:
OS23_CD008B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Popular Culture Impact
Annual ID:
OS23_CD009B
Award:
2023 Cultural Driver Merit Award
Agency:
INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client:
Maeil Dairies
Title:
GREETING MILK
Category:
Popular Culture Impact
Annual ID:
OS23_CD010M
Award:
2023 Cultural Driver Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Popular Culture Impact
Annual ID:
OS23_CD011M
Award:
2023 Cultural Driver Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Popular Culture Impact
Annual ID:
OS23_CD012M
Award:
2023 Cultural Driver Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Popular Culture Impact
Annual ID:
OS23_CD013M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Milan + WIRED / Milan
Client:
Wired
Title:
The B A.I. S
Category:
Popular Culture Impact
Annual ID:
OS23_CD014M
Award:
2023 Cultural Driver Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Annual ID:
OS23_CD015M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Popular Culture Impact
Annual ID:
OS23_CD016M
Award:
2023 Cultural Driver Merit Award
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Popular Culture Impact
Annual ID:
OS23_CD017M
Award:
2023 Cultural Driver Merit Award
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Popular Culture Impact
Annual ID:
OS23_CD018M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Popular Culture Impact
Annual ID:
OS23_CD019M
Award:
2023 Cultural Driver Merit Award
Agency:
Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client:
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Title:
Bans Off Our Bodies
Category:
Popular Culture Impact
Annual ID:
OS23_CD020M
Award:
2023 Cultural Driver Merit Award
Agency:
Droga5 / New York + Pennington + Second Child
Client:
Pennington
Title:
#FlipTheTurf
Category:
Popular Culture Impact
Annual ID:
OS23_CD021M
Award:
2023 Cultural Driver Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Popular Culture Impact
Annual ID:
OS23_CD022M