The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Christmas Not War Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv Client: Concrete by Kovalska Category: Single Region or Market / CSR
See Equal #ShareTheLoad Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Single Region or Market / Consumer / Brand
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address / Brooklyn + eos + Makeout Client: eos Category: Single Region or Market / Consumer / Brand
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Single Region or Market / Non-Profit / Charity
Missing Stock Agency: Wunderman Thompson / Bogotá Client: Fundación Internacional Para El Reencuentro / MUDI Category: Single Region or Market / Non-Profit / Charity
Empty Plates Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis Client: UAE Government Media Office Category: Single Region or Market / Non-Profit / Charity
Feel What We Feel Agency: Grey Canada / Toronto + TANK Worldwide / Montréal Client: Razom Category: Single Region or Market / Non-Profit / Charity
Inheritance Pass Agency: Havas / Chicago + Yellowstone Forever Client: Yellowstone Forever Category: Single Region or Market / Non-Profit / Charity
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada Client: Black Business & Professional, Diversity Institute TMU, Canadian Congress Category: Single Region or Market / Non-Profit / Charity
Reduce the Ride Agency: Happiness / an FCB alliance / Brussels Client: D'Ieteren / Husk Category: Single Region or Market / CSR
#flutwein - Our Worst Vintage Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Single Region or Market / CSR
Morse Code Agency: Droga5 / São Paulo + Droga5 / New York + Netflix Client: Netflix Category: Single Region or Market / Consumer / Brand
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Single Region or Market / Consumer / Brand

2023 Creative Effectiveness Silver Pencil

ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv

Concrete by Kovalska

Christmas Not War

Single Region or Market / CSR

OS23_CE007S

2023 Creative Effectiveness Silver Pencil

BBDO India / Mumbai + Procter & Gamble / Mumbai

P&G India / Ariel

See Equal #ShareTheLoad

Single Region or Market / Consumer / Brand

OS23_CE006S

2023 Creative Effectiveness Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + eos + Makeout

eos

Bless Your F*ing Cooch

Single Region or Market / Consumer / Brand

OS23_CE011B

2023 Creative Effectiveness Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Single Region or Market / Non-Profit / Charity

OS23_CE027M

2023 Creative Effectiveness Merit Award

Wunderman Thompson / Bogotá

Fundación Internacional Para El Reencuentro / MUDI

Missing Stock

Single Region or Market / Non-Profit / Charity

OS23_CE028M

2023 Creative Effectiveness Merit Award

Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis

UAE Government Media Office

Empty Plates

Single Region or Market / Non-Profit / Charity

OS23_CE029M

2023 Creative Effectiveness Merit Award

Grey Canada / Toronto + TANK Worldwide / Montréal

Razom

Feel What We Feel

Single Region or Market / Non-Profit / Charity

OS23_CE030M

2023 Creative Effectiveness Merit Award

Havas / Chicago + Yellowstone Forever

Yellowstone Forever

Inheritance Pass

Single Region or Market / Non-Profit / Charity

OS23_CE031M

2023 Creative Effectiveness Merit Award

Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada

Black Business & Professional, Diversity Institute TMU, Canadian Congress

The Micropedia of Microaggressions

Single Region or Market / Non-Profit / Charity

OS23_CE032M

2023 Creative Effectiveness Merit Award

Happiness / an FCB alliance / Brussels

D'Ieteren / Husk

Reduce the Ride

Single Region or Market / CSR

OS23_CE025M

2023 Creative Effectiveness Merit Award

Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest

Flutwein

#flutwein - Our Worst Vintage

Single Region or Market / CSR

OS23_CE026M

2023 Creative Effectiveness Merit Award

Droga5 / São Paulo + Droga5 / New York + Netflix

Netflix

Morse Code

Single Region or Market / Consumer / Brand

OS23_CE023M

2023 Creative Effectiveness Merit Award

FCB / Toronto

Lotto Max

Dream Drop

Single Region or Market / Consumer / Brand

OS23_CE024M

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