The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Ad You Stay In Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York Client: Hilton Category: Social Post / Single
The Art Of Trending Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Social Post / Real-time Response
Bring Home The Bud Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Social Post / Real-time Response
The Truth Wins Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Social Post / Single Platform Series
This is a Beats Ad Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City Client: Beats by Dre Category: Social Post / Single Platform Series
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Social Post / Single Platform Series
The milkmAId Agency: Ogilvy / Paris Client: Nestlé Category: Social Post / Real-time Response
KICKIN RIGHTS CUP Agency: Manifiesto Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Land of the Unfree Agency: Anorak NoA / Oslo + Amnesty / Oslo Client: Amnesty International Category: Social Post / Real-time Response
Chatpat Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Social Post / Single Platform Series
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series
The Vulva Spaceship Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Social Post / Multi-Platform Series
I'm Neale Daniher Agency: Clemenger BBDO Client: FightMND Category: Social Post / Single
Happy to be censored Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona Client: GC Aesthetics Category: Social Post / Single
The Best-seller Constitution Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Social Post / Real-time Response
When Family is Everything Agency: Havas Middle East / Dubai Client: adidas Category: Social Post / Real-time Response
The Winter Lotus Agency: LG2 + Destination Québec cité / Québec Client: Destination Québec cité Category: Social Post / Real-time Response
Michelob Guy Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev / Michelob ULTRA Category: Social Post / Real-time Response
#EatMoreVeggies Agency: GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg Client: Unilever Deutschland GmbH Category: Social Post / Single Platform Series
Toby the Vegetarian Vampire Agency: Wieden+Kennedy / New York + 1stAveMachine Client: Kraft Heinz Category: Social Post / Single Platform Series
Casper Sleepers Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York Client: Casper Category: Social Post / Single Platform Series
#ToyStrike Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid Client: Ministry of Consumer Affairs, Spanish Government Category: Social Post / Multi-Platform Series

2023 Social Media Silver Pencil

TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York

Hilton

The Ad You Stay In

Social Post / Single

OS23_SM012S

2023 Social Media Silver Pencil

INGO / Hamburg + Ogilvy Germany

WAI Woods Art Institute

The Art Of Trending

Social Post / Real-time Response

OS23_SM016S

2023 Social Media Silver Pencil

Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90

Budweiser / AB InBev

Bring Home The Bud

Social Post / Real-time Response

OS23_SM017S

2023 Social Media Silver Pencil

DDB Group Germany

Reporters Without Borders (RSF)

The Truth Wins

Social Post / Single Platform Series

OS23_SM013S

2023 Social Media Silver Pencil

Rosewood Creative / Los Angeles + Beats by Dre / Culver City

Beats by Dre

This is a Beats Ad

Social Post / Single Platform Series

OS23_SM014S

2023 Social Media Silver Pencil

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Social Post / Single Platform Series

OS23_SM015S

2023 Social Media Bronze Pencil

Ogilvy / Paris

Nestlé

The milkmAId

Social Post / Real-time Response

OS23_SM029B

2023 Social Media Bronze Pencil

Manifiesto

APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)

KICKIN RIGHTS CUP

Social Post / Real-time Response

OS23_SM030B

2023 Social Media Bronze Pencil

Anorak NoA / Oslo + Amnesty / Oslo

Amnesty International

Land of the Unfree

Social Post / Real-time Response

OS23_SM031B

2023 Social Media Bronze Pencil

FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago

SOS Children's Villages

Chatpat

Social Post / Single Platform Series

OS23_SM026B

2023 Social Media Bronze Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Social Post / Single Platform Series

OS23_SM027B

2023 Social Media Bronze Pencil

INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton

Wer Braucht Feminismus?

The Vulva Spaceship

Social Post / Multi-Platform Series

OS23_SM028B

2023 Social Media Merit Award

Clemenger BBDO

FightMND

I'm Neale Daniher

Social Post / Single

OS23_SM049M

2023 Social Media Merit Award

beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona

GC Aesthetics

Happy to be censored

Social Post / Single

OS23_SM050M

2023 Social Media Merit Award

GUT / São Paulo + Hefty / São Paulo

Mercado Livre

The Best-seller Constitution

Social Post / Real-time Response

OS23_SM055M

2023 Social Media Merit Award

Havas Middle East / Dubai

adidas

When Family is Everything

Social Post / Real-time Response

OS23_SM056M

2023 Social Media Merit Award

LG2 + Destination Québec cité / Québec

Destination Québec cité

The Winter Lotus

Social Post / Real-time Response

OS23_SM057M

2023 Social Media Merit Award

Wieden+Kennedy / New York + draftLine / New York

AB InBev / Michelob ULTRA

Michelob Guy

Social Post / Real-time Response

OS23_SM058M

2023 Social Media Merit Award

GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg

Unilever Deutschland GmbH

#EatMoreVeggies

Social Post / Single Platform Series

OS23_SM051M

2023 Social Media Merit Award

Wieden+Kennedy / New York + 1stAveMachine

Kraft Heinz

Toby the Vegetarian Vampire

Social Post / Single Platform Series

OS23_SM052M

2023 Social Media Merit Award

VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York

Casper

Casper Sleepers

Social Post / Single Platform Series

OS23_SM053M

2023 Social Media Merit Award

MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid

Ministry of Consumer Affairs, Spanish Government

#ToyStrike

Social Post / Multi-Platform Series

OS23_SM054M

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