The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
THE TOKYO TOILET
Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.
Client: The Nippon Foundation Category: Spatial Design / Architecture
Unwanted Followers Film Festival
Agency: No Fixed Address / Toronto + Fort York + School Editing + Street Attack
Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Spatial Design / Experiential & Immersive
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Spatial Design / Experiential & Immersive
Tear the Paper Ceiling
Agency: Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client: The Ad Council (in partnership with Opportunity@Work) Category: Spatial Design / Experiential & Immersive
Award:
2023 Design Gold Pencil
Agency:
The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.
Client:
The Nippon Foundation
Title:
THE TOKYO TOILET
Category:
Spatial Design / Architecture
Annual ID:
OS23_DE011G
Award:
2023 Design Silver Pencil
Agency:
No Fixed Address / Toronto + Fort York + School Editing + Street Attack
Client:
Canadian Centre for Child Protection
Title:
Unwanted Followers Film Festival
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE027S
Award:
2023 Design Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE028S
Award:
2023 Design Merit Award
Agency:
UltraSuperNew / Tokyo + Duolingo
Client:
Duolingo
Title:
Museum of Wonky English
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE155M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE156M
Award:
2023 Design Merit Award
Agency:
McCann / New York
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE157M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE158M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE159M