The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The secret of Wakany Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Contact Lens Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Left and Right Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Battle Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Flip Agency: Uncommon Creative Studio / London + Pulse Films / London Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
Even More Confusing Times Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Nike FC Presents the Footballverse Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Over 60 Seconds - Single
The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Television & VOD / Over 60 Seconds - Single
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
1000 Slides Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires Client: Globant Category: Television & VOD / 31-60 Seconds - Single
The Greatest Story Ever Worn Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
Unfiltered Agency: BBDO / New York Client: Snickers Category: Television & VOD / 30 Seconds and Under - Single
The Hunt Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
It’s Not Therapy, It’s Abuse Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London Client: Stonewall Category: Television & VOD / Over 60 Seconds - Single
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Television & VOD / Over 60 Seconds - Single
The Polygraph Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba Client: CNN Category: Television & VOD / Over 60 Seconds - Single
The Troll Agency: Rethink + IKEA Client: IKEA Category: Television & VOD / Over 60 Seconds - Single
Privacy on iPhone - Data Auction Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / Over 60 Seconds - Single
Chase Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Reinventing Consultancy Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires Client: Globant Category: Television & VOD / 31-60 Seconds - Series
Million Spoons Agency: Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok Client: Thai Health Promotion Foundation Category: Television & VOD / 30 Seconds and Under - Single
Hamster Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Television & VOD / 30 Seconds and Under - Single
Bears Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy. Client: Twix Category: Television & VOD / 30 Seconds and Under - Single
Action Mode Agency: Biscuit Filmworks / Los Angeles + Apple Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
EVs on Screen Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Television & VOD / 30 Seconds and Under - Single
Join the Flip Side Agency: Wieden+Kennedy / Amsterdam Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
Octocurse Agency: Biscuit Filmworks / London + Grey / London Client: PETA Category: Television & VOD / Over 60 Seconds - Single
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
Cheers to All Fans Agency: Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Dear Customer Agency: DAVID / Buenos Aires Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
Love Means Everything Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Independent Journalism for an Independent Life - Questlove Agency: Droga5 / New York + The New York Times + division7 Client: The New York Times Category: Television & VOD / Over 60 Seconds - Single
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Television & VOD / Varying Length Series
A Mountain of Entertainment 3.0 Agency: Paramount+ Client: Paramount+ Category: Television & VOD / Varying Length Series
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / Varying Length Series
Through My Eyes Agency: FCB New Zealand / Auckland Client: Waka Kotahi Category: Television & VOD / 31-60 Seconds - Single
EyeMoney Agency: Leo Burnett / Paris + Prodigious / Saint-Denis Client: Solidarité Femmes Category: Television & VOD / 31-60 Seconds - Single
Multigran Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Television & VOD / 31-60 Seconds - Single
Leaving Speech Done Proper Agency: Lucky Generals / London + Hungry Man Productions / London Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
Grandma Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
Neighbours Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London Client: what3words Category: Television & VOD / 31-60 Seconds - Single
Hands-free Agency: Goodby Silverstein & Partners Client: Cheetos Category: Television & VOD / 31-60 Seconds - Single
Fatherhood Agency: Translation / Brooklyn + Beats by Dre / Culver City Client: Beats by Dre Category: Television & VOD / 31-60 Seconds - Single
Own What's Yours Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Taboo Talk Agency: Ogilvy Canada + Shift Post / New York + OPC / Toronto Client: TD Bank Category: Television & VOD / 31-60 Seconds - Single
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / 31-60 Seconds - Single

2023 Film & Video Gold Pencil

BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris

CANAL+

The secret of Wakany

Television & VOD / Over 60 Seconds - Single

OS23_FI006G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

Contact Lens

Television & VOD / 31-60 Seconds - Single

OS23_FI002G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

Left and Right

Television & VOD / 31-60 Seconds - Single

OS23_FI003G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Battle

Television & VOD / 31-60 Seconds - Single

OS23_FI004G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Eyes

Television & VOD / 31-60 Seconds - Single

OS23_FI005G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Television & VOD / 31-60 Seconds - Series

OS23_FI001G

2023 Film & Video Silver Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Television & VOD / 30 Seconds and Under - Single

OS23_FI012S

2023 Film & Video Silver Pencil

Uncommon Creative Studio / London + Pulse Films / London

B&Q

Flip

Television & VOD / Over 60 Seconds - Single

OS23_FI016S

2023 Film & Video Silver Pencil

DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid

Burger King

Even More Confusing Times

Television & VOD / Over 60 Seconds - Single

OS23_FI017S

2023 Film & Video Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike FC Presents the Footballverse

Television & VOD / Over 60 Seconds - Single

OS23_FI018S

2023 Film & Video Silver Pencil

Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Squarespace

The Singularity

Television & VOD / Over 60 Seconds - Single

OS23_FI019S

2023 Film & Video Silver Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Television & VOD / 31-60 Seconds - Single

OS23_FI014S

2023 Film & Video Silver Pencil

GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires

Globant

1000 Slides

Television & VOD / 31-60 Seconds - Single

OS23_FI015S

2023 Film & Video Silver Pencil

Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch

Levi's

The Greatest Story Ever Worn

Television & VOD / 30 Seconds and Under - Series

OS23_FI013S

2023 Film & Video Bronze Pencil

BBDO / New York

Snickers

Unfiltered

Television & VOD / 30 Seconds and Under - Single

OS23_FI025B

2023 Film & Video Bronze Pencil

Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD

Apple

The Hunt

Television & VOD / 30 Seconds and Under - Single

OS23_FI026B

2023 Film & Video Bronze Pencil

The&Partnership / London + Academy Films / London + Glassworks VFX / London

Stonewall

It’s Not Therapy, It’s Abuse

Television & VOD / Over 60 Seconds - Single

OS23_FI029B

2023 Film & Video Bronze Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Television & VOD / Over 60 Seconds - Single

OS23_FI030B

2023 Film & Video Bronze Pencil

AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba

CNN

The Polygraph

Television & VOD / Over 60 Seconds - Single

OS23_FI031B

2023 Film & Video Bronze Pencil

Rethink + IKEA

IKEA

The Troll

Television & VOD / Over 60 Seconds - Single

OS23_FI032B

2023 Film & Video Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Privacy on iPhone - Data Auction

Television & VOD / Over 60 Seconds - Single

OS23_FI033B

2023 Film & Video Bronze Pencil

Apple / Cupertino

Apple

Chase

Television & VOD / 31-60 Seconds - Single

OS23_FI027B

2023 Film & Video Bronze Pencil

GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires

Globant

Reinventing Consultancy

Television & VOD / 31-60 Seconds - Series

OS23_FI028B

2023 Film & Video Merit Award

Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok

Thai Health Promotion Foundation

Million Spoons

Television & VOD / 30 Seconds and Under - Single

OS23_FI039M

2023 Film & Video Merit Award

Grey / London + Kellogg’s

Pringles/Kellogg's

Hamster

Television & VOD / 30 Seconds and Under - Single

OS23_FI040M

2023 Film & Video Merit Award

DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.

Twix

Bears

Television & VOD / 30 Seconds and Under - Single

OS23_FI041M

2023 Film & Video Merit Award

Biscuit Filmworks / Los Angeles + Apple

Apple

Action Mode

Television & VOD / 30 Seconds and Under - Single

OS23_FI042M

2023 Film & Video Merit Award

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Television & VOD / 30 Seconds and Under - Single

OS23_FI043M

2023 Film & Video Merit Award

the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles

Netflix and General Motors

EVs on Screen

Television & VOD / 30 Seconds and Under - Single

OS23_FI044M

2023 Film & Video Merit Award

Wieden+Kennedy / Amsterdam

Samsung

Join the Flip Side

Television & VOD / Over 60 Seconds - Single

OS23_FI069M

2023 Film & Video Merit Award

Biscuit Filmworks / London + Grey / London

PETA

Octocurse

Television & VOD / Over 60 Seconds - Single

OS23_FI070M

2023 Film & Video Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Television & VOD / Over 60 Seconds - Single

OS23_FI071M

2023 Film & Video Merit Award

Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens

Heineken

Cheers to All Fans

Television & VOD / Over 60 Seconds - Single

OS23_FI072M

2023 Film & Video Merit Award

DAVID / Buenos Aires

HSBC Bank

Dear Customer

Television & VOD / Over 60 Seconds - Single

OS23_FI073M

2023 Film & Video Merit Award

Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles

Gatorade

Love Means Everything

Television & VOD / Over 60 Seconds - Single

OS23_FI074M

2023 Film & Video Merit Award

Droga5 / New York + The New York Times + division7

The New York Times

Independent Journalism for an Independent Life - Questlove

Television & VOD / Over 60 Seconds - Single

OS23_FI075M

2023 Film & Video Merit Award

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Television & VOD / Varying Length Series

OS23_FI076M

2023 Film & Video Merit Award

Paramount+

Paramount+

A Mountain of Entertainment 3.0

Television & VOD / Varying Length Series

OS23_FI077M

2023 Film & Video Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Television & VOD / Varying Length Series

OS23_FI078M

2023 Film & Video Merit Award

FCB New Zealand / Auckland

Waka Kotahi

Through My Eyes

Television & VOD / 31-60 Seconds - Single

OS23_FI050M

2023 Film & Video Merit Award

Leo Burnett / Paris + Prodigious / Saint-Denis

Solidarité Femmes

EyeMoney

Television & VOD / 31-60 Seconds - Single

OS23_FI051M

2023 Film & Video Merit Award

Grey / London + Kellogg’s

Pringles/Kellogg's

Multigran

Television & VOD / 31-60 Seconds - Single

OS23_FI052M

2023 Film & Video Merit Award

Lucky Generals / London + Hungry Man Productions / London

Taylors of Harrogate - Yorkshire Tea

Leaving Speech Done Proper

Television & VOD / 31-60 Seconds - Single

OS23_FI053M

2023 Film & Video Merit Award

BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris

Loto (French national lottery)

Grandma

Television & VOD / 31-60 Seconds - Single

OS23_FI054M

2023 Film & Video Merit Award

neverland / London + Smuggler / London + The Quarry / London + ETC / London

what3words

Neighbours

Television & VOD / 31-60 Seconds - Single

OS23_FI055M

2023 Film & Video Merit Award

Goodby Silverstein & Partners

Cheetos

Hands-free

Television & VOD / 31-60 Seconds - Single

OS23_FI056M

2023 Film & Video Merit Award

Translation / Brooklyn + Beats by Dre / Culver City

Beats by Dre

Fatherhood

Television & VOD / 31-60 Seconds - Single

OS23_FI057M

2023 Film & Video Merit Award

Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles

ZenBusiness

Own What's Yours

Television & VOD / 31-60 Seconds - Single

OS23_FI058M

2023 Film & Video Merit Award

Ogilvy Canada + Shift Post / New York + OPC / Toronto

TD Bank

Taboo Talk

Television & VOD / 31-60 Seconds - Single

OS23_FI059M

2023 Film & Video Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Television & VOD / 31-60 Seconds - Single

OS23_FI060M

Follow Us