The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Use of Technology
Switch Voices Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires Client: Women in Games Category: Use of Technology
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Use of Technology
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Use of Technology
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Use of Technology
Interview Warmup Agency: Google + Google Creative Lab Client: Google Category: Use of Technology
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Use of Technology
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Use of Technology
Anthem For All Agency: McCann / London + McCann / New York + Craft / London + Craft / New York Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Use of Technology
Rescue Doodles Agency: BBDO / New York Client: Pedigree Category: Use of Technology
Speaking In Color Agency: Wunderman Thompson / Minneapolis Client: Sherwin-Williams Coil Coatings Category: Use of Technology

2023 Interactive & Mobile Craft Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Use of Technology

OS23_IC005G

2023 Music & Sound Craft Gold Pencil

BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires

Women in Games

Switch Voices

Use of Technology

OS23_MS006G

2023 Moving Image Craft & Production Gold Pencil

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_MI011G

2023 Creative Use of Data Gold Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Use of Technology

OS23_CU001G

2023 Creative Use of Data Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Use of Technology

OS23_CU003G

2023 Creative Use of Data Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_CU004G

2023 Interactive & Mobile Craft Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Use of Technology

OS23_IC009S

2023 Interactive & Mobile Craft Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Use of Technology

OS23_IC010S

2023 Interactive & Mobile Craft Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_IC011S

2023 Creative Use of Data Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Use of Technology

OS23_CU014B

2023 Interactive & Mobile Craft Merit Award

Google + Google Creative Lab

Google

Interview Warmup

Use of Technology

OS23_IC038M

2023 Interactive & Mobile Craft Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Use of Technology

OS23_IC039M

2023 Music & Sound Craft Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Use of Technology

OS23_MS064M

2023 Music & Sound Craft Merit Award

McCann / London + McCann / New York + Craft / London + Craft / New York

Microsoft + Invictus Games Foundation

Anthem For All

Use of Technology

OS23_MS065M

2023 Music & Sound Craft Merit Award

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Use of Technology

OS23_MS066M

2023 Moving Image Craft & Production Merit Award

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_MI123M

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_CU036M

2023 Creative Use of Data Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Use of Technology

OS23_CU037M

2023 Creative Use of Data Merit Award

BBDO / New York

Pedigree

Rescue Doodles

Use of Technology

OS23_CU038M

2023 Creative Use of Data Merit Award

Wunderman Thompson / Minneapolis

Sherwin-Williams Coil Coatings

Speaking In Color

Use of Technology

OS23_CU039M

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