The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
SUNTORY TENNENSUI ENDLESS DAWN Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
The Pleasure Pursuit Agency: Media.Monks / Amsterdam + Media.Monks / New York Client: Coach Category: Visual Craft / Art Direction
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Visual Craft / Art Direction
KUBOTA FUTURE CUBE Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London Client: KUBOTA Corporation Category: Visual Craft / Art Direction
Apple Watch Ultra Agency: Apple / Cupertino Client: Apple Category: Visual Craft / Art Direction
Operation #OCEANDETOX Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany Client: WWF Germany Category: Visual Craft / Visual Effects
Game On Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Visual Craft / Animation

2023 Interactive & Mobile Craft Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Visual Craft / Art Direction

OS23_IC002G

2023 Interactive & Mobile Craft Gold Pencil

(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo

Suntory Holdings Limited

SUNTORY TENNENSUI ENDLESS DAWN

Visual Craft / Visual Effects

OS23_IC003G

2023 Interactive & Mobile Craft Bronze Pencil

Media.Monks / Amsterdam + Media.Monks / New York

Coach

The Pleasure Pursuit

Visual Craft / Art Direction

OS23_IC016B

2023 Interactive & Mobile Craft Bronze Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Visual Craft / Art Direction

OS23_IC017B

2023 Interactive & Mobile Craft Merit Award

DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London

KUBOTA Corporation

KUBOTA FUTURE CUBE

Visual Craft / Art Direction

OS23_IC031M

2023 Interactive & Mobile Craft Merit Award

Apple / Cupertino

Apple

Apple Watch Ultra

Visual Craft / Art Direction

OS23_IC032M

2023 Interactive & Mobile Craft Merit Award

Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany

WWF Germany

Operation #OCEANDETOX

Visual Craft / Visual Effects

OS23_IC033M

2023 Interactive & Mobile Craft Merit Award

Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg

Volkswagen South Africa

Game On

Visual Craft / Animation

OS23_IC034M

2023 Interactive & Mobile Craft Merit Award

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Visual Craft / Animation

OS23_IC035M

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