The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Utility
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Utility
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
NPC Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Spellbound Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Experiential Radio & Audio
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Craft / Art Direction
Breakchains With Blockchain Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: NFTs
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Gaming / Online
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
See My Skin Agency: Edelman / New York Client: Vaseline Category: Multicultural Impact
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Multicultural Impact
Less Talk, More Bitcoin Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
walk, walk, Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary  Category: Craft / Art Direction
A Long Tunnel of 3 years of hardship Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Art Direction
Action Mode Agency: Apple / Cupertino Client: Apple Category: Use of Licensed Music
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Editorial / Books
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Editorial / Books
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Audio
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Craft / Writing
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Events & Experiential
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Events & Experiential
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated PR Campaign
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Use of Technology
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Creative Use of Data
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
NN North Sea Jazz Festival Agency: Studio Dumbar/DEPT / Rotterdam Client: Mojo Concerts Category: Typography / Dynamic / In Motion
Power Your Holidays Film Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Film
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Film
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Games / Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Events / In-Person
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Physical Products
Touch Card Agency: McCann / New York Client: Mastercard Category: Physical Products

2023 Print & Promotional Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_PT009G

2023 Direct Marketing Gold Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Digital & Online / Websites & Mobile

OS23_DM006G

2023 Direct Marketing Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online / Websites & Mobile

OS23_DM007G

2023 Interactive, Online & Mobile Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Utility

OS23_IN001G

2023 Interactive, Online & Mobile Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Utility

OS23_IN003G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Design

OS23_DE018G

2023 Branded Entertainment Gold Pencil

Grey / London + Kellogg’s

Pringles/Kellogg's

NPC

Short Form Video / Series / Episodic

OS23_BE002G

2023 Radio & Audio Gold Pencil

Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm

Visit Sweden

Spellbound

Experiential Radio & Audio

OS23_RA005G

2023 Branded Entertainment Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BE008G

2023 Design Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Promotional / Booklets, Books & Brochures

OS23_DE006G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Craft / Art Direction

OS23_HW008G

2023 Interactive, Online & Mobile Gold Pencil

Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo

Children of Female Prisoners' Association

Breakchains With Blockchain

NFTs

OS23_IN008G

2023 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Gaming / Online

OS23_IN004G

2023 Film & Video Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI008G

2023 Cultural Driver Gold Pencil

Edelman / New York

Vaseline

See My Skin

Multicultural Impact

OS23_CD002G

2023 Cultural Driver Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Multicultural Impact

OS23_CD003G

2023 Creative Effectiveness Gold Pencil

Accenture Song + Coinbase + Walker + The Mill

Coinbase

Less Talk, More Bitcoin

Creative Effectiveness / Consumer / Brand

OS23_CE002G

2023 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards 75th Anniversary 

walk, walk,

Craft / Art Direction

OS23_DE012G

2023 Design Gold Pencil

DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo

THE HOKKOKU SHIMBUN

A Long Tunnel of 3 years of hardship

Craft / Art Direction

OS23_DE013G

2023 Design Gold Pencil

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Craft / Art Direction

OS23_DE014G

2023 Music & Sound Craft Gold Pencil

Apple / Cupertino

Apple

Action Mode

Use of Licensed Music

OS23_MS002G

2023 Design Gold Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Editorial / Books

OS23_DE002G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Editorial / Books

OS23_DE003G

2023 Brand-Side / In-House Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_BS005G

2023 Brand-Side / In-House Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BS006G

2023 Branded Entertainment Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Audio

OS23_BE004G

2023 Moving Image Craft & Production Gold Pencil

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_MI011G

2023 Direct Marketing Gold Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

Craft / Writing

OS23_DM016G

2023 Public Relations Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Events & Experiential

OS23_PR001G

2023 Public Relations Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Events & Experiential

OS23_PR006G

2023 Social Media Gold Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Influencer Marketing / Single Channel

OS23_SM009G

2023 Public Relations Gold Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Integrated PR Campaign

OS23_PR010G

2023 Public Relations Gold Pencil

Edelman / New York

Vaseline

See My Skin

Integrated PR Campaign

OS23_PR011G

2023 Creative Use of Data Gold Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Use of Technology

OS23_CU001G

2023 Creative Use of Data Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Use of Technology

OS23_CU003G

2023 Creative Use of Data Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_CU004G

2023 Interactive & Mobile Craft Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Creative Use of Data

OS23_IC001G

2023 Interactive & Mobile Craft Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC006G

2023 Interactive & Mobile Craft Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC007G

2023 Design Gold Pencil

Studio Dumbar/DEPT / Rotterdam

Mojo Concerts

NN North Sea Jazz Festival

Typography / Dynamic / In Motion

OS23_DE005G

2023 Film & Video Gold Pencil

Orchard / Brooklyn

Ocean Spray Cranberries, Inc.

Power Your Holidays Film

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI007G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Film

OS23_HW005G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Film

OS23_HW006G

2023 Experiential & Immersive Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_EX008G

2023 Branded Entertainment Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Games / Gaming

OS23_BE001G

2023 Branded Entertainment Gold Pencil

EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team

EA Sports + Apple

FIFA 23 x TED LASSO

Games / Gaming

OS23_BE005G

2023 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Games / Gaming

OS23_BE006G

2023 Experiential & Immersive Gold Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Events / In-Person

OS23_EX002G

2023 Experiential & Immersive Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Physical Products

OS23_EX006G

2023 Experiential & Immersive Gold Pencil

McCann / New York

Mastercard

Touch Card

Physical Products

OS23_EX007G

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