The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Client / Brand of the Year is awarded to the Client / Brand whose agencies have garnered the most points overall for winning entries* (Pencils, Merits, Special Awards), allocated per the points chart.
*NOTE: When the same piece of work wins multiple awards within a Discipline, the points for the one (1) highest award in that discipline will be counted towards 'Of the Year' awards.

Click here to view the point allocation chart and further ranking details.


Client / Brand


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