The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Brand of the Year is awarded to the Brand whose agencies have garnered the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Brand rankings, a credited brand must meet the following:
- Brand must be credited under the Client / Brand listing on the specific award win.
When multiple brands* meet the above requirements on the same award win, the points for that win are equally divided among those brands.
*Points are also equally divided with any Non-Profit Client credited under the Client / Brand listing on the win.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Brand
Points
1
852
2
Dove
450
3
VICE World News
402
4
Apple
366
5
Heineken
297
6
E-DINA ENERGY
273
7
Call of Duty
231
8
Cox Communications
231
9
Burger King
219
10
Dole Sunshine Company
211.50
11
Ananas Anam
202.50
12
Folha de S.Paulo Newspaper
189
13
Burberry
180
14
Vienna Tourist Board
180
15
House of Lapland
168
16
Samsung
168
17
Degree
162
18
Walmart
156
19
Heinz
150
20
PENNY
147
21
Spinneys
145.50
22
IKEA
135
23
Lacoste
135
24
Verizon
114
25
Tide
111
26
Bombay Sapphire
102
27
The New York Times
102
28
Channel 4
99
29
Le chocolat des Français
99
30
Corona
96
31
Good Fortune
96
32
Decathlon
93
33
Evofem/Phexxi
90
34
Mercado Livre (Ebazar)
90
35
Michelob ULTRA
87
36
Pepsi
87
37
OREO
84
38
Heetch
81
39
Amazon
78
40
Carlton & United Breweries
78
41
78
42
Xbox
78
43
Netflix
76
44
Capitol Records
75
45
H&M
75
46
adidas
69
47
Extra Gum
69
48
FTX
66
49
Guides TAO
66
50
Samsung Electronics
66
