The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Brand of the Year is awarded to the Brand whose agencies have garnered the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
If several companies are listed under the Client heading, the points are divided among them.
For 2022, the rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
15
7
3
1
30
30
30
30
50
45 (15 + 30)
90 (15 + 30 + 45)
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.
Rank
Brand
Points
1
284
2
Dove
150
3
VICE World News
134
4
Apple
122
5
Heineken
99
6
E-DINA ENERGY
91
7
Call of Duty
77
8
Cox Communications
77
9
Burger King
73
10
Dole Sunshine Company
70.50
11
Ananas Anam
67.50
12
Folha de S.Paulo Newspaper
63
13
Burberry
60
14
Vienna Tourist Board
60
15
House of Lapland
56
16
Samsung
56
17
Degree
54
18
Walmart
52
19
Heinz
50
20
PENNY
49
21
Spinneys
48.50
22
Motor Neurone Disease New Zealand (MND NZ)
48
23
IKEA
45
24
Lacoste
45
25
Verizon
38
26
Tide
37
27
Bombay Sapphire
34
28
The New York Times
34
29
Channel 4
33
30
Le chocolat des Français
33
31
Corona
32
32
Good Fortune
32
33
Decathlon
31
34
Evofem/Phexxi
30
35
Mercado Livre (Ebazar)
30
36
Michelob ULTRA
29
37
Pepsi
29
38
OREO
28
39
Heetch
27
40
Amazon
26
41
Carlton & United Breweries
26
42
26
43
Xbox
26
44
Netflix
25.33
45
Capitol Records
25
46
H&M
25
47
adidas
23
48
Extra Gum
23
49
FTX
22
50
Guides TAO
22
