The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Green Pencil
- Health & Wellness
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Brand of the Year is awarded to the Brand whose agencies have garnered the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Brand rankings, a credited brand must meet the following:
- Brand must be credited under the Client / Brand listing on the specific award win.
When multiple brands* meet the above requirements on the same award win, the points for that win are equally divided among those brands.
*Points are also equally divided with any Non-Profit Client credited under the Client / Brand listing on the win.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
Rankings were determined based on the point values listed on this chart:
Best of Discipline
Best of Show