The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Credit
-
Credit
Executive Creative Director
- All
- Freelancer
- Art Director
- Copywriter
- Writer
- Animator
- Architect
- Chief Creative Officer
- Chief Design Officer
- Chief Digital Officer
- Chief Marketing Officer
- Chief Technology Officer
- Cinematographer
- Composer
- Creative Director
- Creative Technologist
- Data Scientist
- Designer
- Digital Artist
- Director
- Director of Photography
- Editor
- Executive Creative Director
- Executive Producer
- Group Creative Director
- Illustrator
- Lighting Designer
- Music Supervisor
- Photo Editor
- Photographer
- Producer
- Product Designer
- Product Manager
- Programmer
- Social Media Manager
- Sound Designer
- Strategist
- Typographer
- User Experience Designer
- User Interface Designer
Region
Country
-
Country
All
- All
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- Colombia
- Croatia
- Czech Republic
- Denmark
- Dominican Republic
- Ecuador
- Egypt
- Finland
- France
- Germany
- Greece
- Hungary
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Lithuania
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Pakistan
- Panama
- Peru
- Philippines
- Poland
- Portugal
- Qatar
- Romania
- Russia
- Serbia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Taiwan - China
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Uruguay
Individual creatives are ranked within each credit title* as well as the full list of all individuals, regardless of title.
*NOTE: If an individual is credited with a "custom title" they will not be ranked.
For 2021, the rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
15
7
3
1
30
30
30
30
50
45 (15 + 30)
90 (15 + 30 + 45)
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.