The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Individual creatives are ranked within each credit title as well as the full list of all individuals, regardless of title.
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Creative rankings, a credited individual must meet the following:

  • Creatives must be credited under one of the following credit types:
    Animator, Architect, Art Director, Chief Creative Officer, Chief Design Officer, Chief Digital Officer, Chief Marketing Officer, Chief Technology Officer, Cinematographer, Composer, Copywriter, Creative Director, Creative Technologist, Data Scientist, Designer, Digital Artist, Director, Director of Photography, Editor, Executive Creative Director, Executive Producer, Freelancer, Group Creative Director, Illustrator, Information Architect, Interior Designer, Lighting Designer, Music Supervisor, Photo Editor, Photographer, Producer, Product Designer, Product Manager, Programmer, Social Media Manager, Sound Designer, Strategist, Typographer, User Experience Designer, User Interface Designer, Writer

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Creative

Points

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