The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Direct Marketing
- Experiential & Immersive
- Fusion Pencil
- Green Pencil
- Health & Wellness
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Creative Holding Company of the Year is awarded to the Agency Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Creative Holding Company rankings, an agency holding company must meet the following:
- Holding Company must have an agency credited under the Primary Agency listing on the specific award win. The agency must also be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple holding companies meet the above requirements on the same award win, the points for that win are equally divided among those holding companies.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
For 2022, the rankings were determined based on the point values listed on this chart:
Best of Discipline
Best of Show