The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Independent Agency

Points

1

L&C / New York

409.50

2

Mojo Supermarket

378

3

GUT / Sao Paulo

354

4

Rethink

249

5

SERVICEPLAN GERMANY / Munich

189

6

Jung von Matt DONAU GmbH / Vienna

180

7

Special New Zealand

168

8

GUT / Miami

150

9

Zulu Alpha Kilo / Toronto

150

10

We Believers / New York

96

11

Voskhod

93

12

Engine / London

90

13

Uncommon Creative Studio / London

87

14

Wieden+Kennedy / Portland

72

15

Intouch Group / New York

66

16

Joe Public United / Johannesburg

66

17

Special US / Los Angeles

63

18

Jung von Matt AG / Hamburg

51.75

19

T/A POL AS / Oslo

48

20

Tátil Design

48

21

BABEL / Paris

45

22

FIG / New York

45

23

Mischief @ No Fixed Address

45

24

Mother / London

45

25

MOTIVE Inc. / Tokyo

45

26

NOMINT / London

45

27

The Family / Amsterdam

45

28

Bensimon Byrne / Toronto

36

29

Narrative / Toronto

36

30

OneMethod / Toronto

36

31

FRED & FARID / New York

24

32

Socialclub / Paris

24

33

Stream and Tough Guy / Lisboa

24

34

The Pasto / Buenos Airers

24

35

This is Pacifica / Matosinhos

24

36

Keko / Dubai

21

37

mortierbrigade / brussels

21

38

Narrator, Inc. / Los Angeles

21

39

Our Man In Havana / Brooklyn

21

40

RPA Advertising / Los Angeles

21

41

21GRAMS / London

18

42

Innocean Worldwide / Seoul

18

43

No Fixed Address / Toronto

18

44

INNOCEAN Worldwide Europe / Berlin

16.50

45

Dini Von Mueffling Consulting

15

46

M&C Saatchi / Sydney

15

47

Wieden+Kennedy / São Paulo

15

48

Peel Iceland / Reykjav

12.60

49

SS+K / New York

12.60

50

+KNAUSS / Hamburg

12

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