The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Independent Agency

Points

1

Wieden+Kennedy / Portland

393

2

Rethink

316

3

We Believers / New York

258

4

SERVICEPLAN GERMANY / Munich

189

5

Klick Health / Toronto

141

6

‿ and us / Dubai

135

7

Hello Monday/DEPT

132

8

Mojo Supermarket

105

9

Uncommon Creative Studio / London

93

10

SERVICEPLAN KOREA / Seoul

78

11

Wieden+Kennedy / São Paulo

72

12

Studio Dumbar/DEPT / Rotterdam

69

13

HEREZIE / PARIS

63

14

Thinkerbell

54

15

Broken Heart Love Affair / Toronto

52.50

16

Angry Butterfly / Toronto

51

17

GUT / Buenos Aires

51

18

Joan Creative / New York

51

19

neverland / London

51

20

Orchard / Brooklyn

51

21

Mother / Los Angeles

48

22

Pereira O'Dell / New York

48

23

Special / Auckland

48

24

Wieden+Kennedy / New York

46.50

25

POL / Oslo

45

26

Mischief @ No Fixed Address / Brooklyn

39

27

GUT / São Paulo

34

28

WorkInProgress

33

29

Bear Meets Eagle On Fire / Sydney

27

30

ANGRY agency / Kyiv

25.50

31

Animal / Stockholm

24

32

GUT / Los Angeles

24

33

No Fixed Address / Toronto

24

34

Centre Design / Zhongshan

21

35

Rosewood Creative / Los Angeles

21

36

Art Machine / Los Angeles

19

37

Hustle / Los Angeles

19

38

Trailer Park / Los Angeles

19

39

Special / Sydney

18

40

Zulu Alpha Kilo

18

41

Banda / Kyiv

16.50

42

ABBY.WORLD / Stockholm

15

43

Enthral / Melbourne

15

44

Allison+Partners

12

45

Special US / Los Angeles

12

46

Seven.One Ad Factory/Creative House / Unterföhring

11

47

White Rabbit Budapest

11

48

ATTN:

9

49

blanco / Tel Aviv

9

50

Manifiesto

9