The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one (1) highest award in that discipline will be counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.

Rank

Independent Agency

Points

1

Jones Knowles Ritchie / New York

30

2

COLLINS

20

3

FIG

15

4

Neue Design Studio / Oslo

15

5

Rethink / Toronto/Montreal/Vancouver

10

6

The Bloc / New York

7

7

Walrus / New York

3

8

‿ and us / Dubai

3

9

Bulletproof / London

2

10

OUWN / Tokyo

2

11

Paprika / Montréal

2

12

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

2

13

TOFU Studio / Gdansk

2

14

Silo / The Hague

1.50

15

studiomarsman / Delft

1.50

16

Aggressive / Ridgewood

1

17

another design / Guangzhou

1

18

Arts & Letters Creative Co. / Richmond

1

19

Barkley

1

20

CENTER / Brooklyn

1

21

Centre Design / Zhongshan City, Guangdong Province

1

22

Champions Design / New York

1

23

Conquistadors / New York

1

24

DADADA Studio / Rosencrantz & Guildenstern

1

25

DUKE Advertising (Pty) Ltd / Cape Town

1

26

ESTABLISHED / New York

1

27

Heaven&Hell / Shanghai

1

28

iyamadesign inc. / Tokyo

1

29

Kin / New York

1

30

L3 Branding / Beijing

1

31

la red GmbH / Berlin

1

32

Magpie Studio / London

1

33

Mojo Supermarket

1

34

Mother Design / New York

1

35

One Darnley Road

1

36

One Plus Partnership Limited / Hong Kong

1

37

phenomenon

1

38

Pocket Rocket Agency / Minsk

1

39

Preacher / Austin

1

40

Shanghai Tian Yu Kong Advertising Agency / Shanghai

1

41

Sunday Afternoon / New York

1

42

3 Mad Fish / Atlantic Highlands

0.50

43

Flying Object / London

0.50

44

Hey Big Man / London

0.50

45

RANEPA DESIGN SCHOOL / Moscow

0.50

46

Salt Experiential Commerce / Toronto

0.50

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