The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Independent Agency

Points

1

Translation / Brooklyn

300

2

Wieden+Kennedy / Portland

240

3

Rethink / Toronto/Montreal/Vancouver

225

4

We Believers / New York

183

5

The Bloc / New York

177

6

VaynerMedia / New York

126

7

Jones Knowles Ritchie / New York

90

8

Promise / Johannesburg

66

9

Stendahls / Goteborg

60

10

COLLINS / San Francisco

48

11

FIG

48

12

GUT Agency / Miami

45

13

L&C / New York

45

14

Neue Design Studio / Oslo

45

15

‿ and us / Dubai

45

16

lg2 / Québec

30

17

22Squared / Atlanta

27

18

Buzzman / Paris

27

19

Abby Priest / Stockholm

24

20

Hjaltelin Stahl / Copenhagen

24

21

Venables Bell + Partners

21

22

HEREZIE / PARIS

18

23

Special Group / New Zealand

16.50

24

lg2 / Toronto

15

25

Special Group / Australia

13.50

26

The Narrative Group

13.50

27

Wieden+Kennedy / New York

13.50

28

CALLEN

12

29

COLLINS / New York

12

30

White Rabbit / Budapest

12

31

Zulu Alpha Kilo / Toronto

12

32

Mischief @ No Fixed Address / New York

10.50

33

Chemistry / Atlanta

9

34

Goodby Silverstein & Partners / San Francisco

9

35

GUT Agency / Buenos Aires

9

36

Jam3 / Toronto

9

37

Joe Public / Johannesburg

9

38

Luckie / Atlanta & Birmingham

9

39

Mekanism / New York

9

40

MKE Communications / Atlanta

9

41

Mother / New York

9

42

RANEPA DESIGN SCHOOL / Moscow

9

43

Walrus / New York

9

44

Alto / New York

6

45

Bulletproof / London

6

46

Conquistadors / New York

6

47

CRK / Switzerland

6

48

GIGIL / Manila

6

49

Heaven&Hell / Shanghai

6

50

iyamadesign inc. / Tokyo

6

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