The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.
For 2021, the rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
15
7
3
1
30
30
30
30
50
30
45
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
Rank
Independent Agency
Points
1
Translation / Brooklyn
300
2
Wieden+Kennedy / Portland
240
3
Rethink / Toronto/Montreal/Vancouver
225
4
We Believers / New York
183
5
The Bloc / New York
177
6
VaynerMedia / New York
126
7
Jones Knowles Ritchie / New York
90
8
Promise / Johannesburg
66
9
Stendahls / Goteborg
60
10
COLLINS / San Francisco
48
11
FIG
48
12
GUT Agency / Miami
45
13
L&C / New York
45
14
Neue Design Studio / Oslo
45
15
‿ and us / Dubai
45
16
lg2 / Québec
30
17
22Squared / Atlanta
27
18
Buzzman / Paris
27
19
Abby Priest / Stockholm
24
20
Hjaltelin Stahl / Copenhagen
24
21
Venables Bell + Partners
21
22
HEREZIE / PARIS
18
23
Special / Auckland
16.50
24
lg2 / Toronto
15
25
Special / Sydney
13.50
26
The Narrative Group
13.50
27
Wieden+Kennedy / New York
13.50
28
CALLEN
12
29
COLLINS / New York
12
30
White Rabbit / Budapest
12
31
Zulu Alpha Kilo / Toronto
12
32
Mischief @ No Fixed Address / New York
10.50
33
Chemistry / Atlanta
9
34
Goodby Silverstein & Partners / San Francisco
9
35
GUT Agency / Buenos Aires
9
36
Jam3 / Toronto
9
37
Joe Public / Johannesburg
9
38
Luckie / Atlanta & Birmingham
9
39
Mekanism / New York
9
40
MKE Communications / Atlanta
9
41
Mother / New York
9
42
RANEPA DESIGN SCHOOL / Moscow
9
43
Walrus / New York
9
44
Alto / New York
6
45
Bulletproof / London
6
46
Conquistadors / New York
6
47
CRK / Switzerland
6
48
GIGIL / Manila
6
49
Heaven&Hell / Shanghai
6
50
iyamadesign inc. / Tokyo
6
