The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

Rank

Independent Agency

Points

1

L&C / New York

136.50

2

Mojo Supermarket

126

3

GUT / Sao Paulo

118

4

Rethink

83

5

SERVICEPLAN GERMANY / Munich

63

6

Jung von Matt DONAU GmbH / Vienna

60

7

Special New Zealand

56

8

GUT / Miami

50

9

Zulu Alpha Kilo / Toronto

50

10

We Believers / New York

32

11

Voskhod

31

12

Engine / London

30

13

Uncommon Creative Studio / London

29

14

Wieden+Kennedy / Portland

24

15

Intouch Group / New York

22

16

Joe Public United / Johannesburg

22

17

Special US / Los Angeles

21

18

Jung von Matt AG / Hamburg

17.25

19

T/A POL AS / Oslo

16

20

Tátil Design

16

21

BABEL / Paris

15

22

FIG / New York

15

23

Mischief @ No Fixed Address

15

24

Mother / London

15

25

MOTIVE Inc. / Tokyo

15

26

NOMINT / London

15

27

The Family / Amsterdam

15

28

Bensimon Byrne / Toronto

11.98

29

Narrative / Toronto

11.98

30

OneMethod / Toronto

11.98

31

FRED & FARID / New York

8

32

Socialclub / Paris

8

33

Stream and Tough Guy / Lisboa

8

34

The Pasto / Buenos Airers

8

35

This is Pacifica / Matosinhos

8

36

Keko / Dubai

7

37

mortierbrigade / brussels

7

38

Narrator, Inc. / Los Angeles

7

39

Our Man In Havana / Brooklyn

7

40

RPA Advertising / Los Angeles

7

41

21GRAMS / London

6

42

Innocean Worldwide / Seoul

6

43

No Fixed Address / Toronto

6

44

INNOCEAN Worldwide Europe / Berlin

5.50

45

Dini Von Mueffling Consulting

5

46

M&C Saatchi / Sydney

5

47

Wieden+Kennedy / São Paulo

5

48

Peel Iceland / Reykjav

4.20

49

SS+K / New York

4.20

50

+KNAUSS / Hamburg

4

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