The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Independent Agency
Points
51
LLYC / Madrid
12
52
6D-K co.,Ltd / Tokyo
10.50
53
Soichiro Yagi Design Offiec Inc. / Tokyo
10.50
54
antoni Holding GmbH / Berlin
9
55
Highdive / Chicago
9
56
lg2
9
57
Palette Group / Brooklyn
9
58
PS21 / Madrid
9
59
Ruf Lanz / Zurich
9
60
Stink Studios / New York
9
61
antoni garage GmbH & Co. KG / Berlin
6
62
Atelier Grand Berg / Rastatt
6
63
COLLINS / New York
6
64
Grabarz & Partner / Hamburg
6
65
Johannes Leonardo / New York
6
66
Ki Saigon / Ho Chi Minh City
6
67
OLIVER Agency / London
6
68
Puff / Shanghai
6
69
Trill / Calgary
6
70
Ocean Outdoor / Stockholm
4.50
71
Peppercomm / New York
4.50
72
Perfect Fools / Stockholm
4.50
73
Above+Beyond / London
3
74
Akcelo / Sydney
3
75
Alison Brod Marketing + Communications / New York
3
76
AnalogFolk / Amsterdam
3
77
Anomaly / Toronto
3
78
Anti / Oslo
3
79
Banfield / Ottawa
3
80
Bear Meets Eagle On Fire / Sydney
3
81
BooneOakley / Charlotte
3
82
Cactus / Denver
3
83
CRK / Basel
3
84
Daughter Creative / Calgary
3
85
Dunn&Co. / Tampa
3
86
Fenton Stephens / Melbourne
3
87
FRED & FARID / Paris
3
88
Goodbye Kansas
3
89
GUT / Buenos Aires
3
90
HAKUTEN / Tokyo
3
91
In the Company of Huskies / Dublin
3
92
Juliet Creative / Toronto
3
93
Kamp Grizzly / Portland
3
94
Kin / New York
3
95
Local Projects / New York
3
96
M&C Saatchi / Dubai
3
97
Middle Child / Toronto
3
98
Nanjing Han Qing Tang Design / Nanjing
3
99
Paprika / Montreal
3
100
Pereira O'Dell / San Francisco
3