The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
CAMCAMTIME Agency: One Sky / Tokyo Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
Electronic Field Trip Agency: Jung von Matt / Stuttgart Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Nike Presto Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
The Third Place Agency: Hi-ReS! / London Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Say it Loud! Agency: Say it Loud! / Orlando Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
2003 MasterCraft Mini-CD Agency: Periscope / Minneapolis Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Colour Book Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
Sñnar Challenge Agency: Double You / Barcelona Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Double Vision Agency: Saatchi & Saatchi / Cape Town Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Fly Guy Agency: Trevor Van Meter / Greenville Client: www.TrevorVanMeter.com Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Business Talk Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Ear1, Ear2, Ear3 Agency: Dentsu West / MATSUYAMA Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The Texture Issue, paper Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Brain Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wedding Day, Restaurant, Hardboard Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Eastpak Backpacks Agency: Double You / Barcelona Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Fractal Lookbook Agency: Duffy / Minneapolis Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Integrated Branding Campaign
Casa do Vaticano Magazine Agency: DPZ / São Paulo Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual Report Agency: Sagmeister Inc. / New York Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
ID's Agency: SCI FI Channel / New York Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Pen Agency: Atmosphere BBDO / New York Client: General Electric Category: Beyond the Banner
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Harley-Davidson Lore :1903-1965 Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Logo Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Best of Show Pencil

Crispin Porter + Bogusky / Miami

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

03006G

2003 Interactive Best of Show Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

03046N

2003 Interactive Gold Pencil

One Sky / Tokyo

Sony Corporation

CAMCAMTIME

Brand Gaming / Brand Gaming - Banners

03051N

2003 Interactive Gold Pencil

Jung von Matt / Stuttgart

Scouting Foundation

Electronic Field Trip

Non-Profit Organizations / Non-Profit - Web Sites

03062N

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

03006G

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Presto

Promotional Advertising / Promotional Advertising - Web Sites

03014N

2003 Interactive Gold Pencil

Hi-ReS! / London

Sony Computer Entertainment Europe

The Third Place

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03022N

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03023N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

03005A

2003 Design Gold Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Package Design / Commercial Product Packaging

03017D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Design Gold Pencil

Say it Loud! / Orlando

Say it Loud!

Say it Loud!

Brand and Corporate Identity Design / Logo/Trademark

03014D

2003 Interactive Gold Pencil

Periscope / Minneapolis

MasterCraft Boats

2003 MasterCraft Mini-CD

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03028N

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Munkedals

Colour Book

Direct Mail / Direct Mail: Single

03039D

2003 Interactive Gold Pencil

Double You / Barcelona

Sñnar

Sñnar Challenge

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03019N

2003 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Guinness UDV

Double Vision

Outdoor / Guerilla Advertising: Single

03034A

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Interactive Gold Pencil

Trevor Van Meter / Greenville

www.TrevorVanMeter.com

Fly Guy

Self-Promotion / Self-Promotion - Other Digital Advertising

03058N

2003 Advertising Gold Pencil

Richards Group, The / Dallas

Motel 6

Business Talk

Consumer Radio / Consumer Radio: Single

03005R

2003 Design Gold Pencil

Dentsu West / MATSUYAMA

FM Interwave

Ear1, Ear2, Ear3

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03023D

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

The Texture Issue, paper

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03050D

2003 Advertising Gold Pencil

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Brain

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03058A

2003 Advertising Gold Pencil

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Wedding Day, Restaurant, Hardboard

Consumer Radio / Consumer Radio: Campaign

03008R

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Interactive Gold Pencil

Double You / Barcelona

Eastpak Spain

Eastpak Backpacks

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03030N

2003 Design Gold Pencil

Duffy / Minneapolis

Fractal, LLC

Fractal Lookbook

Publication Design / Trade Magazine Full Issue

03036D

2003 Interactive Gold Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

03046N

2003 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Integrated Branding Campaign

03047N

2003 Design Gold Pencil

DPZ / São Paulo

Graficos Burti

Casa do Vaticano Magazine

Publication Design / Consumer Magazine Full Issue

03035D

2003 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

COI/DTLR

Two Things at Once

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03001R

2003 Design Gold Pencil

Sagmeister Inc. / New York

Zumtobel

Annual Report

Brand and Corporate Identity Design / Annual Report

03001D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Design Gold Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Brand and Corporate Identity / Booklet/Brochure

03004D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Design Gold Pencil

SCI FI Channel / New York

SCI FI Channel

ID's

Broadcast Design / Broadcast Design: Network Identity

03046D

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

03039A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Interactive Gold Pencil

Atmosphere BBDO / New York

General Electric

Pen

Beyond the Banner

03011N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

03043A

2003 Design Gold Pencil

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson Lore :1903-1965

Publication Design / Book Jacket Design

03032D

2003 Advertising Gold Pencil

Team One Advertising / El Segundo

Lexus

Logo

Newspaper / Newspaper Over 600 Lines: Single

03001A

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