The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Noitulove Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Crosswords Agency: DDB London / London Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
Nike Women Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Fair Enough Pilot Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Kickoff Agency: The Brooklyn Brothers / New York Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic Agency: Leo Burnett / Lima Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
FedEx T-Shirt Agency: BBDO / New York Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
Greek Agency: FCB Cape Town South Africa / Cape Town Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Private Detectives Agency: Ogilvy & Mather pvt ltd / new delhi Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
iPod nano Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
Hifana: Channel H DVD Packaging Agency: Wieden+Kennedy / Tokyo Client: Hifana Category: Package Design / Single
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
TBS "Very Funny" Questionaire Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Brand and Corporate Identity Design / Booklet Brochure
Crashtest Flip Book Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Brand and Corporate Identity Design / Booklet Brochure
10 Cane Magazine Agency: Mother New York / New York Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
Jewelry Press Kit Agency: Wink / Minneapolis Client: Marshall Field's Category: Brand and Corporate Identity Design / Booklet Brochure
Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Just in Time Agency: DDB Brasil / São Paulo Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
G8 Rally Website Agency: Agency Republic / London Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Onion #2 Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Green is beautiful Agency: Happy Forsman & Bodenfors / Gothenburg Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Campaign
Look Out! Agency: Happy Forsman & Bodenfors / Gothenburg Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
FFG/JAP/OBESITY Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture Agency: Happy Forsman & Bodenfors / Gothenburg Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads Agency: Rodgers Townsend / St. Louis Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Grandma/Video/Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Punchbag Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

2006 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06057N

2006 Advertising Gold Pencil

AMV BBDO / London

Guinness

Noitulove

Consumer Television / Over :30 - Single - max. :90

06009T

2006 Advertising Silver Pencil

DDB London / London

Volkswagen

Crosswords

Consumer Newspaper / Over 600 Lines: Campaign

06003A

2006 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06004A

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Women

Web Sites / E-Commerce

06030N

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough Pilot

Public Service/Political-Television / Single

06001T

2006 Advertising Silver Pencil

The Brooklyn Brothers / New York

United Nations Mine Action Service

Kickoff

Public Service/Political-Television / Single

06002T

2006 Advertising Silver Pencil

Leo Burnett / Lima

Ponle Corazon (Foundation Against Cancer)

Magic

Public Service/Political-Television / Single

06003T

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Design Gold Pencil

BBDO / New York

FedEx

FedEx T-Shirt

Brand and Corporate Identity Design / Corporate Identity - Single

06006D

2006 Design Silver Pencil

FCB Cape Town South Africa / Cape Town

Greek Restaurant

Greek

Brand and Corporate Identity Design / Corporate Identity - Single

06007D

2006 Design Bronze Pencil

Ogilvy & Mather pvt ltd / new delhi

C Roy

Private Detectives

Brand and Corporate Identity Design / Corporate Identity - Single

06008D

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Design Gold Pencil

Apple Computer / Cupertino

Apple Computer

iPod nano

Package Design / Single

06017D

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Design Bronze Pencil

Wieden+Kennedy / Tokyo

Hifana

Hifana: Channel H DVD Packaging

Package Design / Single

06020D

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Design Gold Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Very Funny" Questionaire

Brand and Corporate Identity Design / Booklet Brochure

06002D

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Crashtest Flip Book

Brand and Corporate Identity Design / Booklet Brochure

06003D

2006 Design Silver Pencil

Mother New York / New York

LVMH

10 Cane Magazine

Brand and Corporate Identity Design / Booklet Brochure

06004D

2006 Design Bronze Pencil

Wink / Minneapolis

Marshall Field's

Jewelry Press Kit

Brand and Corporate Identity Design / Booklet Brochure

06005D

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Interactive Silver Pencil

DDB Brasil / São Paulo

Fedex

Just in Time

Banners - Fixed Space / Business to Consumer - Single

06001N

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Interactive Bronze Pencil

Agency Republic / London

Comic Relief

G8 Rally Website

Web Sites / Public Service/Non-Profit/ Educational

06033N

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Onion #2

Small Space - Print / Black and White: Less than a Page - Campaign

06016A

2006 Design Gold Pencil

Happy Forsman & Bodenfors / Gothenburg

The R?hsska Museum

Green is beautiful

Public Service / Non-Profit / Educational / Posters - Campaign

06057D

2006 Design Gold Pencil

Happy Forsman & Bodenfors / Gothenburg

The Swedish museum of Architecture

Look Out!

Public Service / Non-Profit / Educational / Posters - Campaign

06058D

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FFG/JAP/OBESITY

Public Service / Non-Profit / Educational / Posters - Campaign

06059D

2006 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

The Swedish museum of Architecture

Listen to architecture

Public Service / Non-Profit / Educational / Posters - Campaign

06060D

2006 Design Bronze Pencil

Rodgers Townsend / St. Louis

Black Rep

Common Threads

Public Service / Non-Profit / Educational / Posters - Campaign

06061D

2006 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Campaign

06008R

2006 Advertising Silver Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma/Video/Backyard BBQ

Consumer Radio / Campaign

06009R

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Interactive Silver Pencil

Agency.com / London

NSPCC

Punchbag

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06006N

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