The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Plus to Your Life - Homeplus
Agency: Cheil Worldwide / Seoul
Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Scorsese
Agency: BBDO / New York
Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold Category: Non-Broadcast / Single
Population by pixel
Agency: HAKUHODO C&D / tokyo
Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet Category: Branded Content / Single
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Branded Content / Campaign
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Tan Hong Ming/Race/Karate
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
15 Below Project
Agency: TAXI Canada Inc / Toronto
Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola Category: Non-Broadcast / Single
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single