The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Mobile Advertising / Single
The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India Category: Collateral Design / Posters - Single
Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Campaign
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS Category: Self-Promotion / Websites
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Microsites / Product-Specific Subsites
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur Category: Environmental Design / Single
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Plus to Your Life - Homeplus
Agency: Cheil Worldwide / Seoul
Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
State of Mind
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Campaign
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online Category: Banners - Fixed Space / Single
Jabula
Agency: JWT South Africa / Cape Town
Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
Luxor Highlighters
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
Grocers Corporate Identity
Agency: Leo Burnett / Singapore
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Award:
2008 Advertising Best of Show Pencil
Agency:
McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08085G
Award:
2008 Interactive Best of Show Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08068N
Award:
2008 Interactive Gold Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Annual ID:
08049N
Award:
2008 Interactive Gold Pencil
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Annual ID:
08035N
Award:
2008 Design Gold Pencil
Agency:
Rediffusion DYR / Gurgaon
Client:
Amway India
Title:
The Birds
Category:
Collateral Design / Posters - Single
Annual ID:
08013D
Award:
2008 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
DVD
Category:
Consumer Radio / Single
Annual ID:
08040R
Award:
2008 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08043D
Award:
2008 Interactive Gold Pencil
Agency:
Lien Verbeeck / 1000 Brussel
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08091N
Award:
2008 Interactive Gold Pencil
Agency:
Fallon London / London
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Annual ID:
08054N
Award:
2008 Interactive Gold Pencil
Agency:
AATOAA
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Annual ID:
08055N
Award:
2008 Design Gold Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Annual ID:
08030D
Award:
2008 Interactive Gold Pencil
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08061N
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08073N
Award:
2008 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Annual ID:
08078N
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Annual ID:
08011N
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08001A
Award:
2008 Interactive Gold Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Annual ID:
08019N
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08055T
Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Annual ID:
08043R
Award:
2008 Interactive Gold Pencil
Agency:
CHI & Partners / London
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08086N
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08078A
Award:
2008 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
TracFone
Title:
NET10 Animations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08052T
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Annual ID:
08023N
Award:
2008 Design Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Annual ID:
08027D
Award:
2008 Branded Entertainment Gold Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Annual ID:
08002E
Award:
2008 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Annual ID:
08014N
Award:
2008 Interactive Gold Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Annual ID:
08015N
Award:
2008 Advertising Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Tesco
Title:
Plus to Your Life - Homeplus
Category:
Outdoor / Outdoor - Single
Annual ID:
08012A
Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08045T
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Annual ID:
08073T
Award:
2008 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08064N
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08081A
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Annual ID:
08004N
Award:
2008 Advertising Gold Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Annual ID:
08036T
Award:
2008 Interactive Gold Pencil
Agency:
MediaFront AS / Oslo
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Annual ID:
08001N
Award:
2008 Design Gold Pencil
Agency:
JWT South Africa / Cape Town
Client:
Jabula Hair and Braids
Title:
Jabula
Category:
Collateral Design / Posters - Campaign
Annual ID:
08017D
Award:
2008 Design Gold Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters
Title:
Luxor Highlighters
Category:
Collateral Design / Posters - Campaign
Annual ID:
08019D
Award:
2008 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Annual ID:
08038N
Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08060T
Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08061T
Award:
2008 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08022A
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08083G
Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08084G
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08085G
Award:
2008 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08007A
Award:
2008 Design Gold Pencil
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Gough Street Festival
Title:
Sing For Gough
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08040D
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E
Award:
2008 Design Gold Pencil
Agency:
Leo Burnett / Singapore
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08002D
