The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign


Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign


naeimSbru
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single


Fish
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single


HBO Audio Mural Installations
Agency: BBDO New York / New York
Client: HBO/Big Love Category: Outdoor / Outdoor - Single


The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Outdoor / Outdoor - Single


Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: adidas AG Category: Outdoor / Outdoor - Single


Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single


Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single


Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)


ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)


Google Search Tips
Agency: GREY Istanbul / Istanbul
Client: Google Category: Consumer Radio / Single


£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single


Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single


Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single


Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single


Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single


Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Integrated Branding / Integrated Branding Campaign


Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign


Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign


There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign


Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign


Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign


VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign


UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign


One million users
Agency: Santo / Buenos Aires
Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign


Park
Agency: Campbell Mithun / Minneapolis
Client: theunconvention.com Category: Public Service/Political Television / Single


HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER Category: Public Service/Political Television / Single


Roundabout
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single


Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation Category: Branded Content / Single


Chase
Agency: DDB Canada / Vancouver / Vancouver
Client: Midas Category: Consumer Television / :30/:25 - Single


Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single


Double Take
Agency: BBDO New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single


Oasis Dig Out Your Soul - In the Streets
Agency: BBH New York / New York
Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single


Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco
Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single


Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single


Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single


The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Innovation in Advertising & Marketing / Single


Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single


The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single


Oasis Dig Out Your Soul - On the Streets
Agency: BBH New York / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single


Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single


Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single


Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes


I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes


BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes


Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes


The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Award:
2009 Advertising Gold Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G

Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett Brazil / São Paulo
Client:
Lancefinal.com
Title:
Everything has its price
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09049T

Award:
2009 Advertising Bronze Pencil
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
naeimSbru
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09004A

Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett / Bangkok
Client:
Italasia (Thailand) Co., Ltd.
Title:
Fish
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09005A

Award:
2009 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Annual ID:
09010A

Award:
2009 Advertising Silver Pencil
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Outdoor / Outdoor - Single
Annual ID:
09011A

Award:
2009 Advertising Silver Pencil
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Outdoor / Outdoor - Single
Annual ID:
09012A

Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Standing
Category:
Outdoor / Outdoor - Single
Annual ID:
09013A

Award:
2009 Advertising Silver Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Mountain Goat & Crocodile
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09017A

Award:
2009 Advertising Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09018A

Award:
2009 Advertising Silver Pencil
Agency:
Lowe Limited / Bangkok
Client:
Unilever Thailand
Title:
Torture Test
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09023A

Award:
2009 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN NASCAR
Title:
ESPN NASCAR "The Cup"
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09024A

Award:
2009 Advertising Gold Pencil
Agency:
GREY Istanbul / Istanbul
Client:
Google
Title:
Google Search Tips
Category:
Consumer Radio / Single
Annual ID:
09034R

Award:
2009 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Secret Diary of a Call Girl on Prime (Sky Network Television)
Title:
£1000 an hour
Category:
Consumer Radio / Single
Annual ID:
09035R

Award:
2009 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
IKEA
Title:
Low Voice
Category:
Consumer Radio / Single
Annual ID:
09036R

Award:
2009 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand International Comedy Festival
Title:
Offensive
Category:
Consumer Radio / Single
Annual ID:
09037R

Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Head and Shoulders
Title:
Ego Ed
Category:
Consumer Radio / Single
Annual ID:
09038R

Award:
2009 Advertising Silver Pencil
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09026A

Award:
2009 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09027A

Award:
2009 Advertising Gold Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09077G

Award:
2009 Advertising Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G

Award:
2009 Advertising Green
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G

Award:
2009 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
National Basketball Association
Title:
There Can Only Be One
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09080G

Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
Studio Brussels
Title:
Black Boy Wanting Water
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09081G

Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09082G

Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS-
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09016A

Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09025A

Award:
2009 Advertising Bronze Pencil
Agency:
Santo / Buenos Aires
Client:
Telecom / Arnet
Title:
One million users
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
09057T

Award:
2009 Advertising Silver Pencil
Agency:
Campbell Mithun / Minneapolis
Client:
theunconvention.com
Title:
Park
Category:
Public Service/Political Television / Single
Annual ID:
09032T

Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett London / London
Client:
SHELTER
Title:
HOUSE OF CARDS
Category:
Public Service/Political Television / Single
Annual ID:
09033T

Award:
2009 Advertising Bronze Pencil
Agency:
Creative Juice\Bangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Roundabout
Category:
Trade / Full Page or Spread - Single
Annual ID:
09015A

Award:
2009 Advertising Bronze Pencil
Agency:
colman rasic carrasco / Sydney
Client:
MTV Exit Foundation
Title:
Different Lives
Category:
Branded Content / Single
Annual ID:
09083G

Award:
2009 Advertising Gold Pencil
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Midas
Title:
Chase
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09050T

Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09051T

Award:
2009 Advertising Bronze Pencil
Agency:
BBDO New York
Client:
Monster.com
Title:
Double Take
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09052T

Award:
2009 Advertising Gold Pencil
Agency:
BBH New York / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09069G

Award:
2009 Advertising Gold Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09070G

Award:
2009 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09071G

Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
studio brussels
Title:
Black Boy Wanting Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09072G

Award:
2009 Advertising Bronze Pencil
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09073G

Award:
2009 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09074G

Award:
2009 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Non-Broadcast / Single
Annual ID:
09065G

Award:
2009 Advertising Silver Pencil
Agency:
BBH New York / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Annual ID:
09066G

Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
Environmental Defense Fund
Title:
Polar Bears
Category:
Non-Broadcast / Single
Annual ID:
09067G

Award:
2009 Advertising Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Damn Boots
Category:
Non-Broadcast / Single
Annual ID:
09068G

Award:
2009 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09060T

Award:
2009 Advertising Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09061T

Award:
2009 Advertising Silver Pencil
Agency:
GPY&R / Melbourne
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09062T

Award:
2009 Advertising Bronze Pencil
Agency:
WCRS / London
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09063T
