The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
SOUR 'Hibi no Neiro' (Tone of Everyday) Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Lionelville Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Tony Stewart Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Non-Broadcast / Single
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Non-Broadcast / Single
Book Shelf Agency: big ant international / Seoul Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single
Georgia Max Coffee / Toilet Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Outdoor Design / Single
Deutsches Currywurst Museum Agency: Atelier Markgraph / Frankfurt Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
Everybody Hurts Agency: Grey / Melbourne Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Pathways to Housing Installation Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Branded Content / Campaign
ProContra Agency: Serviceplan / München Client: LeadAcademy Category: Spatial Design / Single
Chocolate Research Facility (Wheelock Place) Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Category: Spatial Design / Single
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Outdoor Design / Campaign
5 Ingredient Outdoor Campaign Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
OOH Campaign Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Pin-Up Calendar 2010 Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
IWC Schaffhausen Agency: Jung von Matt AG / Hamburg Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Soccer King Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Countdown to Beauty Agency: ADK / Tokyo Client: Hoyu Co., Ltd. Category: Package Design / Campaign
Fresh Soups To Go Agency: Scholz & Friends Identify / Berlin Client: Roggenkamp Organics Category: Package Design / Campaign
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Twelpforce Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Design Gold Pencil

Masashi & Hal & Magico & Masayoshi / Japan & USA

Zealot Co.,Ltd / Neutral Nine Records

SOUR 'Hibi no Neiro' (Tone of Everyday)

Broadcast Design / Single

10051D

2010 Advertising Gold Pencil

BBH / london

Diageo - Johnnie Walker

The Man Who Walked Around The World

Branded Content / Single

10070T

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Craft / Interface Design

10084N

2010 Interactive Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Interface Design

10085N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Craft / Interface Design

10086N

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Lionel

Lionelville

Film / Theatrical and DVD releases

10013E

2010 Advertising Silver Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral / Self-promotion (Agencies or individuals )

10030A

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Online Films And Video / Event or Live Webcast - Single

10061N

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Tony Stewart

Online Films And Video / Event or Live Webcast - Single

10240N

2010 Advertising Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Non-Broadcast / Single

10074G

2010 Advertising Bronze Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Non-Broadcast / Single

10075G

2010 Design Gold Pencil

big ant international / Seoul

Vogue, GQ, W, Allure, Vogue girl

Book Shelf

Outdoor Design / Single

10038D

2010 Design Silver Pencil

TUGBOAT / Tokyo

Coca-Cola (Japan) Company, Limited

Georgia Max Coffee / Toilet

Outdoor Design / Single

10039D

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Design Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Outdoor Design / Single

10279D

2010 Design Silver Pencil

Atelier Markgraph / Frankfurt

E.I. Edutainment International

Deutsches Currywurst Museum

Spatial Design / Campaign

10036D

2010 Design Silver Pencil

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy Space

Spatial Design / Campaign

10037D

2010 Advertising Silver Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

10076G

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Innovation in Advertising / Single

10077G

2010 Interactive Gold Pencil

Grey / Melbourne

Transport Accident Commission

Everybody Hurts

Online Films And Video / Public Service/ Non-Profit - Single

10074N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Bronze Pencil

Sarkissian Mason / Shelby Township

Sarkissian Mason

Pathways to Housing Installation

Mobile Applications/Sites / Public Service/ Non-Profit

10034N

2010 Advertising Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Branded Content / Campaign

10073T

2010 Design Gold Pencil

Serviceplan / München

LeadAcademy

ProContra

Spatial Design / Single

10033D

2010 Design Silver Pencil

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility

Chocolate Research Facility (Wheelock Place)

Spatial Design / Single

10034D

2010 Design Bronze Pencil

Leo Burnett / London

Shelter

House of Cards Exhibition

Spatial Design / Single

10035D

2010 Interactive Gold Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Online Films And Video / Long Form - Single

10067N

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Outdoor Design / Campaign

10041D

2010 Design Silver Pencil

Goodby, Silverstein & Partners / san francisco

Haagen Dazs

5 Ingredient Outdoor Campaign

Outdoor Design / Campaign

10042D

2010 Design Silver Pencil

Ogilvy New York / New York

IBM

OOH Campaign

Outdoor Design / Campaign

10043D

2010 Advertising Gold Pencil

BUTTER. Berlin/Duesseldorf / Duesseldorf

EIZO

Pin-Up Calendar 2010

Collateral / Promotion (Agencies creating work for individuals)

10027A

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

12 Parts

IWC Schaffhausen

Collateral / Promotion (Agencies creating work for individuals)

10028A

2010 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Soccer King

Collateral / Promotion (Agencies creating work for individuals)

10029A

2010 Design Silver Pencil

ADK / Tokyo

Hoyu Co., Ltd.

Countdown to Beauty

Package Design / Campaign

10019D

2010 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Roggenkamp Organics

Fresh Soups To Go

Package Design / Campaign

10020D

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Social Networks/ Community

10026N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Twelpforce

Websites & Microsites / Social Networks/ Community

10027N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Town

Websites & Microsites / Social Networks/ Community

10028N

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