The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
SWIPE for a Million Trees
Agency: Berghs School of Communication / Stockholm
Client: MILLION TREES NYC Category: Green Pencil / Integrated Campaign
The People's Reviewer
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Need for Speed SHIFT Banner Tournament
Agency: NRG3 / Amsterdam
Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Book Shelf
Agency: big ant international / Seoul
Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Online Films And Video / Long Form - Single
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Blim Screenprinting Business Cards
Agency: Rethink / Vancouver
Client: Blim Screenprinting Category: Corporate Identity / Single
END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Campaign
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
Antiquing
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Websites & Microsites / Corporate Website
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's Category: Television / Specials or one-time screening
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Broadcast Design / Campaign
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam
Client: Philips Category: Online Films And Video / Short Form - Single
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod. Category: Broadcast Design / Single
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Unscripted series
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single