The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Perfect Bag Agency: Creative Artists Agency / Los Angeles Client: V Australia Category: Other Branded Entertainment /
REDU Manifesto Video Agency: Creative Artists Agency / Los Angeles Client: Bing/REDU Category: Other Branded Entertainment /
World of EOS Agency: Leo Burnett / Millers Point Client: Canon Category: Other Branded Entertainment /
The Hunt Transmedia Experience Agency: No Mimes Media / MANHATTAN BEACH Client: Cisco Category: Other Branded Entertainment /
Rising Icons Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Television / Reality/Unscripted Series
Honda Dreams: Into the Unknown Agency: @radical.media / New York Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Fast Don't Lie Agency: 180LA / Santa Monica Client: adidas Category: Online Branded Entertainment /
R&B Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment /
Bud House Agency: DDB/Chicago/Tribal DDB/Amsterdam Client: AB-INBEV Category: Online Branded Entertainment /
"Clothing Drive" Agency: DDB / Chicago Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads Agency: O POSITIVE FILMS, LLC. / New York Client: Doritos Category: Online Branded Entertainment /

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

V Australia

Perfect Bag

Other Branded Entertainment /

11117E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Bing/REDU

REDU Manifesto Video

Other Branded Entertainment /

11118E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

World of EOS

Other Branded Entertainment /

11119E

2011 Branded Entertainment Merit Award

No Mimes Media / MANHATTAN BEACH

Cisco

The Hunt Transmedia Experience

Other Branded Entertainment /

11120E

2011 Branded Entertainment Merit Award

@radical.media / New York

Grey Goose

Rising Icons

Television / Reality/Unscripted Series

11032E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Elle Presents: The City

Television / Reality/Unscripted Series

11033E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Television / Reality/Unscripted Series

11034E

2011 Branded Entertainment Merit Award

@radical.media / New York

Honda

Honda Dreams: Into the Unknown

Online Branded Entertainment /

11057E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

The Rocket Project: We Have Lift-off

Online Branded Entertainment /

11058E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

adidas

Fast Don't Lie

Online Branded Entertainment /

11059E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

R&B

Online Branded Entertainment /

11060E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Premium Vintage

Online Branded Entertainment /

11061E

2011 Branded Entertainment Merit Award

DC Shoes / Vista

DC Shoes

Gymkhana THREE, Ultimate Playground

Online Branded Entertainment /

11062E

2011 Branded Entertainment Merit Award

DDB/Chicago/Tribal DDB/Amsterdam

AB-INBEV

Bud House

Online Branded Entertainment /

11063E

2011 Branded Entertainment Merit Award

DDB / Chicago

AB-INBEV

"Clothing Drive"

Online Branded Entertainment /

11064E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Dancer

Online Branded Entertainment /

11065E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Doritos Late Night

Online Branded Entertainment /

11066E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Doritos Late Night Rihanna

Online Branded Entertainment /

11067E

2011 Branded Entertainment Merit Award

O POSITIVE FILMS, LLC. / New York

Doritos

King of Ads

Online Branded Entertainment /

11068E

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