The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Collateral / P.O.P and In-store - Single
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Other Branded Entertainment /
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Radio / Campaign
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Broadcast Design / Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Craft / Sound Design
Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
Dirty Shorts -- The Prom Date
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Music
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Online Branded Entertainment / Campaign
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Branded Applications /
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book Category: Publication Design / Book Cover Design
Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single