The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Public Service / Collateral - Single
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Magazine / Full Page or Spread - Single
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Radio / Campaign
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Collateral / Posters - Single
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
The Bear
Agency: BETC / Paris
Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Integrated Branding / Public Service Campaign
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Billboards - Single
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single