The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
The "Born Friends" Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential / Events
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Direction
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential / Events
PETA '98% Human' Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York Client: PETA Category: Craft / Technique / Best Animation
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Gaming / Branded Content
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Trojan Mailing Agency: Jung von Matt / Stuttgart Client: DHL Category: Online / Short-Form
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction
Supergeil Agency: Jung von Matt / Hamburg Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Custom Content
The Impossible Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
The Walking Dead Chop Shop Journal Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Custom Content / Co-Promotions
Documenting the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Technique / Best Animation
Nike Run The City Agency: PostVisual / Seoul Client: Nike Category: Gaming / Branded Content
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form
Searching for hearts Agency: Mayo DraftFCB / Lima Client: Peruvian Cancer Foundation Category: Online / Short-Form
The Walking Dead Chop Shop Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Mobile / Branded Content
Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Harden Soul Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
@SummerBreak Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Online / Long-Form
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Craft / Technique / Best Editing
Mandible Agency: RPA / Santa Monica Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
KEEP MOVING PROJECT: CALENDAR OF TALES Agency: Abbott Mead Vickers BBDO / London Client: Blackberry Category: Documentaries / Online
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Documentaries / Online
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Documentaries / Online

2014 Branded Entertainment Best of Show Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Skype

The "Born Friends" Family Portrait

Online / Long-Form

141025E

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Branded Entertainment Gold Pencil

Leo Burnett / Sydney

Diageo

Road to Recovery

Experiential / Events

140661E

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

140250E

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

140251E

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Branded Entertainment Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Mobile / Branded Content

140974E

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Craft / Technique / Best Direction

140433E

2014 Branded Entertainment Gold Pencil

BBDO / New York

AT&T

From One Second to the Next

Film / Branded Content

140105E

2014 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

From One Second to the Next

Online / Long-Form

140109E

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

140274E

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Branded Entertainment Silver Pencil

Abbott Mead Vickers BBDO / London

Sainsnury's

CHRISTMAS IN A DAY

User Generated Content / Long-Form

140023E

2014 Branded Entertainment Silver Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Experiential / Events

140669E

2014 Branded Entertainment Silver Pencil

BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York

PETA

PETA '98% Human'

Craft / Technique / Best Animation

140110E

2014 Branded Entertainment Silver Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Gaming / Branded Content

140980E

2014 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Gaming / Branded Content

141263E

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Branded Entertainment Silver Pencil

Jung von Matt / Stuttgart

DHL

Trojan Mailing

Online / Short-Form

140604E

2014 Branded Entertainment Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile / Branded Content

140143E

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

User Generated Content / Short-Form

140845E

2014 Branded Entertainment Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Technique / Best Direction

140953E

2014 Branded Entertainment Silver Pencil

Jung von Matt / Hamburg

EDEKA Zentrale AG & Co. KG

Supergeil

Music / Creative Use of Music Supporting A Brand

140598E

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Film / Branded Content

140273E

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Century 21

Breaking Bad

Custom Content

140844E

2014 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Impossible Family Portrait

Online / Long-Form

141026E

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop Journal

Custom Content / Co-Promotions

140569E

2014 Branded Entertainment Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Documenting the 12th Man

Documentaries / Television

140822E

2014 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

The Will to Win

Documentaries / Television

141164E

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Branded Entertainment Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Experiential / Events

140373E

2014 Branded Entertainment Bronze Pencil

Mother / New York

Target

Stylescape: Phillip Lim for Target

Experiential / Events

140833E

2014 Branded Entertainment Bronze Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Technique / Best Animation

140957E

2014 Branded Entertainment Bronze Pencil

PostVisual / Seoul

Nike

Nike Run The City

Gaming / Branded Content

141035E

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Branded Entertainment Bronze Pencil

DDB / New York

NYC Ballet

New Beginnings

Online / Short-Form

140275E

2014 Branded Entertainment Bronze Pencil

Mayo DraftFCB / Lima

Peruvian Cancer Foundation

Searching for hearts

Online / Short-Form

140774E

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop

Mobile / Branded Content

140568E

2014 Branded Entertainment Bronze Pencil

McCann-Erickson / New York

The AdCouncil

Greatest Action Movie Ever

User Generated Content / Short-Form

140790E

2014 Branded Entertainment Bronze Pencil

BBDO / New York

Foot Locker

Harden Soul Integrated Campaign

Music / Creative Use of Music Supporting A Brand

140112E

2014 Branded Entertainment Bronze Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Film / Branded Content

140983E

2014 Branded Entertainment Merit Award

BBDO / New York

AT&T

@SummerBreak

Online / Long-Form

140121E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Online / Long-Form

141099E

2014 Branded Entertainment Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Craft / Technique / Best Editing

140171E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

Newport Beach Film Festival

Mandible

Craft / Technique / Best Editing

141100E

2014 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

Blackberry

KEEP MOVING PROJECT: CALENDAR OF TALES

Documentaries / Online

140028E

2014 Branded Entertainment Merit Award

BBDO / New York

AT&T

From One Second to the Next

Documentaries / Online

140120E

2014 Branded Entertainment Merit Award

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Documentaries / Online

140990E

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