The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
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- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Innovation in Radio / Radio
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Spatial Design / Indoor Spaces
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
The OREO Blackout Tweet
Agency: 360i / New York
Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Breaking Bad
Agency: Mullen / Boston
Client: Century 21 Category: Social Media / Branded Social Post
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
4 Emotions' Eye
Agency: 601bisang / Seoul
Client: Gallery IANG Category: Collateral Design / Posters - Series
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Video Craft / Direction
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Innovation in Outdoor / Outdoor
Birdseye
Agency: Droga5 / New York
Client: De-De Category: Intellectual Property & Products / Digital Product
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Direction
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Integrated Branding / Consumer Campaign
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
peace
Agency: Tsushima Design / Hiroshima
Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single