The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Cinemark Experience App Agency: Joe Public / Johannesburg Client: I Vote SA Category: Experiential Advertising / Events & Competitions
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station Agency: Grey / New York Client: TNT Category: Experiential Advertising / Installations
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
HORSE With Harden Agency: BBDO / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch) Agency: Deutsch / Los Angeles Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Brand Transformation / Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Brand Transformation / Single
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Experiential Advertising / Guerilla
Destiny: The New Fragrance By Xbox. Agency: McCann / London Client: Microsoft Category: Experiential Advertising / Guerilla
SLEEPING DRUNKS BILLBOARDS Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo Client: YAOCHO BARS Category: Experiential Advertising / Guerilla
Coca-Cola Slurp! Agency: Saatchi & Saatchi / Copenhagen Client: Coca-Cola Category: Experiential Advertising / Guerilla
HORSE With Harden Agency: BBDO / New York Client: Foot Locker Category: Integrated Branding / Online Campaign
Gamer Masterpiece Agency: BBH / New York Client: Sony PlayStation Category: Integrated Branding / Online Campaign
If We Won Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Integrated Branding / Online Campaign
Prudential - Chapter 2 Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Online Campaign
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Integrated Branding / Online Campaign
Have Homeless Become Invisible? Agency: Silver + Partners / New York Client: NYC Rescue Mission Category: Integrated Branding / Online Campaign
Amazing Street Hack Agency: BETC / Paris Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions

2015 Cross-Platform Best of Discipline Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Cross-Platform Green Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Cross-Platform Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Silver Pencil

Leagas Delaney Hamburg GmbH / Hamburg

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

150598A

2015 Cross-Platform Silver Pencil

Leo Burnett / San Jose

Fundación Paniamor

Incomplete Bios

Experiential Advertising / Guerilla

150600A

2015 Cross-Platform Silver Pencil

Joe Public / Johannesburg

I Vote SA

Cinemark Experience App

Experiential Advertising / Events & Competitions

150563A

2015 Cross-Platform Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Integrated Branding / Public Service Campaign

150778A

2015 Cross-Platform Silver Pencil

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

150432A

2015 Cross-Platform Silver Pencil

Grey / New York

TNT

Dallas Gas Station

Experiential Advertising / Installations

150475A

2015 Cross-Platform Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Integrated Branding / Consumer Campaign

150624A

2015 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Integrated Branding / Consumer Campaign

151188A

2015 Cross-Platform Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Brand Transformation / Single

150368A

2015 Cross-Platform Bronze Pencil

Geometry Global / Bogotá + Ogilvy & Mather / Bogotá

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Public Service - Experiential / Ambient & Guerilla

150436A

2015 Cross-Platform Bronze Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Experiential / Ambient & Guerilla

150944A

2015 Cross-Platform Bronze Pencil

BBDO / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

2015 Cross-Platform Bronze Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

151111A

2015 Cross-Platform Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

151171A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Cross-Platform Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

150110A

2015 Cross-Platform Bronze Pencil

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

150427A

2015 Cross-Platform Bronze Pencil

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Events, Competitions & Installations

150289A

2015 Cross-Platform Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Public Service - Experiential / Events, Competitions & Installations

150837A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Public Service - Experiential / Events, Competitions & Installations

150888A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

2015 Cross-Platform Merit Award

Deutsch / Los Angeles

Taco Bell

2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)

Brand Transformation / Single

150339A

2015 Cross-Platform Merit Award

Droga5 / New York

Under Armour

Gisele Bünchen- Will Beats Noise

Brand Transformation / Single

150382A

2015 Cross-Platform Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Brand Transformation / Single

150717A

2015 Cross-Platform Merit Award

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Public Service - Experiential / Ambient & Guerilla

150218A

2015 Cross-Platform Merit Award

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Ambient & Guerilla

150290A

2015 Cross-Platform Merit Award

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Ambient & Guerilla

150458A

2015 Cross-Platform Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Experiential / Ambient & Guerilla

150732A

2015 Cross-Platform Merit Award

Sancho BBDO / Bogota

Exito Foundation

Radiometries

Public Service - Experiential / Ambient & Guerilla

151026A

2015 Cross-Platform Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Public Service - Experiential / Ambient & Guerilla

151115A

2015 Cross-Platform Merit Award

DAVID / Miami

Burger King

Proud Whopper

Experiential Advertising / Guerilla

150258A

2015 Cross-Platform Merit Award

McCann / London

Microsoft

Destiny: The New Fragrance By Xbox.

Experiential Advertising / Guerilla

150753A

2015 Cross-Platform Merit Award

Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo

YAOCHO BARS

SLEEPING DRUNKS BILLBOARDS

Experiential Advertising / Guerilla

150859A

2015 Cross-Platform Merit Award

Saatchi & Saatchi / Copenhagen

Coca-Cola

Coca-Cola Slurp!

Experiential Advertising / Guerilla

151007A

2015 Cross-Platform Merit Award

BBDO / New York

Foot Locker

HORSE With Harden

Integrated Branding / Online Campaign

150143A

2015 Cross-Platform Merit Award

BBH / New York

Sony PlayStation

Gamer Masterpiece

Integrated Branding / Online Campaign

150186A

2015 Cross-Platform Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

If We Won

Integrated Branding / Online Campaign

150372A

2015 Cross-Platform Merit Award

Droga5 / New York

Prudential

Prudential - Chapter 2

Integrated Branding / Online Campaign

150380A

2015 Cross-Platform Merit Award

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Integrated Branding / Online Campaign

150829A

2015 Cross-Platform Merit Award

Silver + Partners / New York

NYC Rescue Mission

Have Homeless Become Invisible?

Integrated Branding / Online Campaign

151045A

2015 Cross-Platform Merit Award

BETC / Paris

Ubisoft

Amazing Street Hack

Experiential Advertising / Events & Competitions

150199A

2015 Cross-Platform Merit Award

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Events & Competitions

150433A

2015 Cross-Platform Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Experiential Advertising / Events & Competitions

150556A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Experiential Advertising / Events & Competitions

150891A

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