The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station Agency: Grey / New York Client: TNT Category: Experiential Advertising / Installations
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
Cinemark Experience App Agency: Joe Public / Johannesburg Client: I Vote SA Category: Experiential Advertising / Events & Competitions
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
HORSE With Harden Agency: BBDO / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiential Advertising / Installations
THE SELF-LESS MIRROR Agency: Leo Burnett Taiwan / Taipei Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations
Share A White Christmas Agency: Ogilvy & Mather Singapore / Singapore Client: The Coca-Cola Company Category: Experiential Advertising / Installations
Predator Instinct: The Game Agency: TBWA\LONDON / London Client: adidas Category: Experiential Advertising / Installations
Green Santa Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Experiential Advertising / Installations
Boston Red Sox, Green Monster Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: Experiential Advertising / Installations
River in the City Agency: The Richards Group / Dallas Client: Jeep Category: Experiential Advertising / Installations
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Installations
Unload Your 401k Agency: Grey / New York Client: States United to Prevent Gun Violence Category: Public Service - Experiential / Events, Competitions & Installations
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Events, Competitions & Installations
Words Can Be Weapons Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations
Living History at Union Station Agency: VML / Kansas City Client: Union Station Kansas City Category: Public Service - Experiential / Events, Competitions & Installations
Could I Be Any Clearer Agency: adamandeveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook Agency: BBH ASIA PACIFIC / Singapore Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice. Agency: CP+B / Boulder Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk Agency: INGO Stockholm / Stockholm Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Integrated Branding / Consumer Campaign

2015 Cross-Platform Best of Discipline Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Cross-Platform Green Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Cross-Platform Silver Pencil

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

150432A

2015 Cross-Platform Silver Pencil

Grey / New York

TNT

Dallas Gas Station

Experiential Advertising / Installations

150475A

2015 Cross-Platform Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Integrated Branding / Consumer Campaign

150624A

2015 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Integrated Branding / Consumer Campaign

151188A

2015 Cross-Platform Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Integrated Branding / Public Service Campaign

150778A

2015 Cross-Platform Silver Pencil

Joe Public / Johannesburg

I Vote SA

Cinemark Experience App

Experiential Advertising / Events & Competitions

150563A

2015 Cross-Platform Silver Pencil

Leagas Delaney Hamburg GmbH / Hamburg

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

150598A

2015 Cross-Platform Silver Pencil

Leo Burnett / San Jose

Fundación Paniamor

Incomplete Bios

Experiential Advertising / Guerilla

150600A

2015 Cross-Platform Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

150110A

2015 Cross-Platform Bronze Pencil

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

150427A

2015 Cross-Platform Bronze Pencil

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Events, Competitions & Installations

150289A

2015 Cross-Platform Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Public Service - Experiential / Events, Competitions & Installations

150837A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Public Service - Experiential / Events, Competitions & Installations

150888A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Cross-Platform Bronze Pencil

Geometry Global / Bogotá + Ogilvy & Mather / Bogotá

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Public Service - Experiential / Ambient & Guerilla

150436A

2015 Cross-Platform Bronze Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Experiential / Ambient & Guerilla

150944A

2015 Cross-Platform Bronze Pencil

BBDO / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

2015 Cross-Platform Bronze Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

151111A

2015 Cross-Platform Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

151171A

2015 Cross-Platform Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Brand Transformation / Single

150368A

2015 Cross-Platform Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Experiential Advertising / Installations

150015A

2015 Cross-Platform Merit Award

AKQA / London & Shanghai

Nike

House of Mamba

Experiential Advertising / Installations

150044A

2015 Cross-Platform Merit Award

Leo Burnett Taiwan / Taipei

HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH

THE SELF-LESS MIRROR

Experiential Advertising / Installations

150670A

2015 Cross-Platform Merit Award

Ogilvy & Mather Singapore / Singapore

The Coca-Cola Company

Share A White Christmas

Experiential Advertising / Installations

150868A

2015 Cross-Platform Merit Award

TBWA\LONDON / London

adidas

Predator Instinct: The Game

Experiential Advertising / Installations

151081A

2015 Cross-Platform Merit Award

The Cyranos//McCann / Barcelona

Coca-Cola

Green Santa

Experiential Advertising / Installations

151112A

2015 Cross-Platform Merit Award

The Martin Agency / Richmond

Benjamin Moore

Boston Red Sox, Green Monster

Experiential Advertising / Installations

151131A

2015 Cross-Platform Merit Award

The Richards Group / Dallas

Jeep

River in the City

Experiential Advertising / Installations

151148A

2015 Cross-Platform Merit Award

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Installations

151175A

2015 Cross-Platform Merit Award

Grey / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Experiential / Events, Competitions & Installations

150478A

2015 Cross-Platform Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Experiential / Events, Competitions & Installations

150731A

2015 Cross-Platform Merit Award

Ogilvy Beijing / Beijing

Center for Psychological Research, Shenyang

Words Can Be Weapons

Public Service - Experiential / Events, Competitions & Installations

150881A

2015 Cross-Platform Merit Award

VML / Kansas City

Union Station Kansas City

Living History at Union Station

Public Service - Experiential / Events, Competitions & Installations

151166A

2015 Cross-Platform Merit Award

adamandeveDDB / London

Harvey Nichols

Could I Be Any Clearer

Integrated Branding / Consumer Campaign

150027A

2015 Cross-Platform Merit Award

BBDO / New York

Mars Chocolate North America/Mars Bites

Mars Bites Integrated Campaign

Integrated Branding / Consumer Campaign

150154A

2015 Cross-Platform Merit Award

BBH ASIA PACIFIC / Singapore

IKANO PTE LTD (IKEA SINGAPORE)

BookBook

Integrated Branding / Consumer Campaign

150182A

2015 Cross-Platform Merit Award

CP+B / Boulder

Hotels.com

The Obvious Choice.

Integrated Branding / Consumer Campaign

150247A

2015 Cross-Platform Merit Award

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Integrated Branding / Consumer Campaign

150379A

2015 Cross-Platform Merit Award

INGO Stockholm / Stockholm

Lidl

Bosses Milk

Integrated Branding / Consumer Campaign

150539A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Integrated Branding / Consumer Campaign

150892A

2015 Cross-Platform Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Integrated Branding / Consumer Campaign

151184A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Integrated Branding / Consumer Campaign

151205A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Squarespace

Jeff Bridges Sleeping Tapes

Integrated Branding / Consumer Campaign

151207A

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