The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Taco Bell Mobile Ordering Application Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / Utility
Get Well Kit Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow Client: Sanofi Category: User Experience Design - Mobile / Utility
Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Taco Bell Mobile Ordering Application Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
A World of Belonging Agency: Tool / Santa Monica + Airbnb / San Francisco Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
The redesign of latimes.com Agency: Code and Theory / New York Client: Los Angeles Times Category: User Experience Design - Web / Interface Design Craft
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: User Experience Design - Web / Interface Design Craft
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: User Experience Design - Web / Interface Design Craft
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: User Experience Design - Mobile / Interface Design Craft
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft
Beats Music Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Samsung CenterStage Agency: The Barbarian Group / New York Client: Samsung Category: User Experience Design - Mobile / Interface Design Craft
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam Client: Google Category: User Experience Design - Web / User Experience
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / User Experience
Build With Chrome 2.0 Agency: North Kingdom / Skelleftea Client: Google & LEGO Category: User Experience Design - Web / User Experience
#Futureself Agency: Publicis Conseil / PARIS Client: ORANGE Category: User Experience Design - Web / User Experience
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
The Game Report Agency: serviceplan / Munich + plan.net / Munich Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
Logitech Harmony App Agency: R/GA / New York Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic. Agency: serviceplan / Munich + plan.net / Munich Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Mobile / User Experience
iPad Ordering App Agency: CP+B / Boulder Client: Domino's Category: User Experience Design - Mobile / User Experience
PROTECTION AD Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: User Experience Design - Mobile / User Experience
Nike Phenomenal Shot: A Google Art, Copy & Code Project Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View Client: Nike / Google Category: User Experience Design - Mobile / User Experience
BABOLAT PLAY Agency: Ogilvy / Paris Client: BABOLAT Category: User Experience Design - Mobile / User Experience
Beats Music Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / User Experience
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Online Data Visualization & Infographics
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm. Agency: dentsu inc. / Tokyo Client: tokyu corporation Category: Data & Human Experience / Online Data Visualization & Infographics
Word Map Agency: LDC / São Paulo Client: Easy Way Language Center Category: Data & Human Experience / Online Data Visualization & Infographics
The Feeling Tree Agency: Y&R São Paulo / São Paulo Client: IPÊ (Instituto de Pesquisas Ecológicas) Category: Data & Human Experience / Online Data Visualization & Infographics
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft
Spell Up Agency: Google Creative Lab / London Client: Google Category: User Experience Design - Web / Interface Design Craft
Virgin America - Responsive Website Redesign Agency: Work & Co / Brooklyn Client: Virgin America Category: User Experience Design - Web / Interface Design Craft
Airbnb Create Agency: R/GA San Francisco / San Francisco Client: Airbnb Category: User Experience Design - Web / Utility
Nike+ Running on Samsung Gear S Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / Interface Design Craft

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 UX / UI Silver Pencil

DigitasLBi / New York

Taco Bell

Taco Bell Mobile Ordering Application

User Experience Design - Mobile / Utility

150345A

2015 UX / UI Bronze Pencil

Geometry Global / Moscow + Ogilvy CommonHealth / Moscow

Sanofi

Get Well Kit

User Experience Design - Mobile / Utility

150445A

2015 UX / UI Gold Pencil

R/GA / New York + Qol Devices / New York

Qol Devices

Alvio

User Experience Design - Mobile / Utility

150948A

2015 UX / UI Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

User Experience Design - Mobile / User Experience

150220A

2015 UX / UI Silver Pencil

DigitasLBi / New York

Taco Bell

Taco Bell Mobile Ordering Application

User Experience Design - Mobile / User Experience

150346A

2015 UX / UI Gold Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

User Experience Design - Mobile / User Experience

150949A

2015 UX / UI Silver Pencil

Tool / Santa Monica + Airbnb / San Francisco

Airbnb

A World of Belonging

Data & Human Experience / Online Data Visualization & Infographics

150034A

2015 UX / UI Gold Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Data & Human Experience / Online Data Visualization & Infographics

150046A

2015 UX / UI Gold Pencil

Razorfish / New York

Spotify

Spotify Year in Music

Data & Human Experience / Online Data Visualization & Infographics

150983A

2015 UX / UI Bronze Pencil

Code and Theory / New York

Los Angeles Times

The redesign of latimes.com

User Experience Design - Web / Interface Design Craft

150232A

2015 UX / UI Silver Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

User Experience Design - Web / Interface Design Craft

150365A

2015 UX / UI Silver Pencil

Hello Monday / Aarhus C

j.viewz

The DNA Project

User Experience Design - Web / Interface Design Craft

150516A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 UX / UI Bronze Pencil

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / Utility

150337A

2015 UX / UI Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

User Experience Design - Web / Utility

150534A

2015 UX / UI Silver Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

User Experience Design - Mobile / Interface Design Craft

150595A

2015 UX / UI Bronze Pencil

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

User Experience Design - Mobile / Interface Design Craft

150783A

2015 UX / UI Bronze Pencil

Mutual Mobile / Austin

Nike

Nike SB 2.0

User Experience Design - Mobile / Interface Design Craft

150808A

2015 UX / UI Gold Pencil

North Kingdom / Stockholm

Warner Bros. / Google

The Hobbit: The Battle of The Five Armies

User Experience Design - Mobile / Interface Design Craft

150816A

2015 UX / UI Bronze Pencil

R/GA London / London

Beats Music

Beats Music

User Experience Design - Mobile / Interface Design Craft

150971A

2015 UX / UI Bronze Pencil

The Barbarian Group / New York

Samsung

Samsung CenterStage

User Experience Design - Mobile / Interface Design Craft

151097A

2015 UX / UI Gold Pencil

72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam

Google

Google Night Walk

User Experience Design - Web / User Experience

150012A

2015 UX / UI Gold Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

User Experience Design - Web / User Experience

150226A

2015 UX / UI Silver Pencil

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / User Experience

150336A

2015 UX / UI Silver Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

User Experience Design - Web / User Experience

150532A

2015 UX / UI Gold Pencil

North Kingdom / Skelleftea

Google & LEGO

Build With Chrome 2.0

User Experience Design - Web / User Experience

150815A

2015 UX / UI Bronze Pencil

Publicis Conseil / PARIS

ORANGE

#Futureself

User Experience Design - Web / User Experience

150937A

2015 UX / UI Bronze Pencil

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

User Experience Design - Web / Cross-Channel Integration

150183A

2015 UX / UI Silver Pencil

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Data & Human Experience / Data-Focused Design

150311A

2015 UX / UI Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data & Human Experience / Data-Focused Design

150316A

2015 UX / UI Silver Pencil

serviceplan / Munich + plan.net / Munich

Bytro Labs GmbH

The Game Report

Data & Human Experience / Data-Focused Design

151033A

2015 UX / UI Merit Award

R/GA / New York

Logitech

Logitech Harmony App

User Experience Design - Mobile / Utility

150953A

2015 UX / UI Merit Award

R/GA / New York

Nike

Nike+ Running on Samsung Gear S

User Experience Design - Mobile / Utility

150957A

2015 UX / UI Merit Award

serviceplan / Munich + plan.net / Munich

O2 Watch Out! - Telefónica Germany GmbH & Co.

Watch Out! – the first national mobile initiative to keep kids safe in traffic.

User Experience Design - Mobile / Utility

151032A

2015 UX / UI Merit Award

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

User Experience Design - Mobile / User Experience

150228A

2015 UX / UI Merit Award

CP+B / Boulder

Domino's

iPad Ordering App

User Experience Design - Mobile / User Experience

150246A

2015 UX / UI Merit Award

FCB BRASIL / Sao Paulo

NIVEA

PROTECTION AD

User Experience Design - Mobile / User Experience

150418A

2015 UX / UI Merit Award

Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View

Nike / Google

Nike Phenomenal Shot: A Google Art, Copy & Code Project

User Experience Design - Mobile / User Experience

150485A

2015 UX / UI Merit Award

Ogilvy / Paris

BABOLAT

BABOLAT PLAY

User Experience Design - Mobile / User Experience

150831A

2015 UX / UI Merit Award

R/GA London / London

Beats Music

Beats Music

User Experience Design - Mobile / User Experience

150974A

2015 UX / UI Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Data & Human Experience / Online Data Visualization & Infographics

150323A

2015 UX / UI Merit Award

dentsu inc. / Tokyo

tokyu corporation

MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.

Data & Human Experience / Online Data Visualization & Infographics

150327A

2015 UX / UI Merit Award

LDC / São Paulo

Easy Way Language Center

Word Map

Data & Human Experience / Online Data Visualization & Infographics

150703A

2015 UX / UI Merit Award

Y&R São Paulo / São Paulo

IPÊ (Instituto de Pesquisas Ecológicas)

The Feeling Tree

Data & Human Experience / Online Data Visualization & Infographics

151231A

2015 UX / UI Merit Award

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / Interface Design Craft

150341A

2015 UX / UI Merit Award

Google Creative Lab / London

Google

Spell Up

User Experience Design - Web / Interface Design Craft

150463A

2015 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America - Responsive Website Redesign

User Experience Design - Web / Interface Design Craft

151213A

2015 UX / UI Merit Award

R/GA San Francisco / San Francisco

Airbnb

Airbnb Create

User Experience Design - Web / Utility

150980A

2015 UX / UI Merit Award

R/GA / New York

Nike

Nike+ Running on Samsung Gear S

User Experience Design - Mobile / Interface Design Craft

150956A

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