The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: CSR - Use of Technology / Use of Technology
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Uber Food Drive
Agency: Rethink + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto
Client: Uber Category: CSR - Use of Technology / Use of Technology
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Dreams of DalĂ
Agency: Goodby Silverstein & Partners / San Francisco
Client: The DalĂ Museum Category: Non-Profit - Use of Technology / Use of Technology
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
LISNR
Agency: R/GA / New York + LISNR / Cincinnati
Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Craft - App Design / App Design
I write in Arabic
Agency: Leo Burnett / Amman
Client: Samsung Levant Category: Craft - App Design / App Design
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: Craft - App Design / App Design
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community