The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Websites / Durable Goods
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Inferno Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna Client: Falter Newspaper Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Websites / Websites
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
The A-Z of YouTube: Celebrating 10 Years Agency: Hook / Ann Arbor Client: YouTube Category: Consumer - Websites / Branded Games
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Website Design / Website Design
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
Act of Love Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal Agency: BlueDigital / Beijing Client: Baidu Category: Innovation - Websites / Websites
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
The Banner that Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Advertising / Banners
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Website Design / Website Design
Netflix socks Agency: Deeplocal / Pittsburgh Client: Netflix Category: Innovation - Advertising / Advertising
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Innovation - Advertising / Advertising
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Mortal Timeline Agency: BBDO Russia Group / Moscow Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Green Name Agency: Dentsu Inc. / Tokyo Client: Kirin Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Advertising / Advertising
Sharks ReScored Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
MTV VMA Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Publications & Media
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
The Cursor Agency: Sid Lee / Montréal Client: Reno-Depot Category: Consumer - Advertising / Banners
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / E-Commerce
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Websites / E-Commerce
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / E-Commerce
The Way - Nagasaki Newspaper Delivering Route Mapping Project Agency: DENTSU INC. / tokyo + DEC Management office / tokyo Client: The Nagasaki Shimbun Category: Craft - Data Visualization / Data Visualization
Halo 5: Guardians "Visualizer" Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Craft - Website Design / Website Design
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Craft - Website Design / Website Design
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Craft - Website Design / Website Design

2016 Interactive Best of Discipline Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Interactive Gold Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

IN16013G

2016 Interactive Gold Pencil

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Consumer - Websites / E-Commerce

IN16015G

2016 Interactive Gold Pencil

Clemenger BBDO / Melbourne

Origin Energy

Rate My Roof

Consumer - Websites / Durable Goods

IN16004G

2016 Interactive Gold Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Interactive Gold Pencil

Jung von Matt AG / Vienna + Salon Alpin / Vienna

Falter Newspaper

Inferno

Craft - Animation / Motion Graphics / Animation / Motion Graphics

IN16033G

2016 Interactive Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Websites / Websites

IN16029G

2016 Interactive Gold Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Websites / Publications & Media

IN16010G

2016 Interactive Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Advertising / Advertising

IN16026G

2016 Interactive Silver Pencil

Hook / Ann Arbor

YouTube

The A-Z of YouTube: Celebrating 10 Years

Consumer - Websites / Branded Games

IN16014S

2016 Interactive Silver Pencil

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Craft - Website Design / Website Design

IN16037S

2016 Interactive Silver Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Websites / Travel, Entertainment & Leisure

IN16009S

2016 Interactive Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Advertising / Interactive Video

IN16019S

2016 Interactive Silver Pencil

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

IN16023S

2016 Interactive Silver Pencil

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music Entertainment

Bob Dylan - Studio A Revisited

Craft - Sound Design / Sound Design

IN16035S

2016 Interactive Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Websites / Social Networks / Community

IN16016S

2016 Interactive Silver Pencil

Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo

Sagami Rubber Industries

Act of Love

Consumer - Websites / Cosmetics, Toiletries & Personal Care

IN16001S

2016 Interactive Silver Pencil

BlueDigital / Beijing

Baidu

"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal

Innovation - Websites / Websites

IN16030S

2016 Interactive Silver Pencil

Anomaly / New York

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

IN16025S

2016 Interactive Silver Pencil

Jung von Matt AG / Hamburg

STABILO International

Stabilo True Colours

Consumer - Websites / Services

IN16006S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 Interactive Silver Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner that Makes You Like Banners

Consumer - Advertising / Banners

IN16017S

2016 Interactive Silver Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Advertising / Advertising

IN16027S

2016 Interactive Bronze Pencil

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Craft - Website Design / Website Design

IN16038B

2016 Interactive Bronze Pencil

Deeplocal / Pittsburgh

Netflix

Netflix socks

Innovation - Advertising / Advertising

IN16031B

2016 Interactive Bronze Pencil

We Are Yours / Stockholm + Taxi / Stockholm

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Innovation - Advertising / Advertising

IN16032B

2016 Interactive Bronze Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Consumer - Websites / Durable Goods

IN16005B

2016 Interactive Bronze Pencil

BBDO Russia Group / Moscow

intouch Insurance

Mortal Timeline

Consumer - Advertising / Interactive Video

IN16020B

2016 Interactive Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Advertising / Interactive Video

IN16021B

2016 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

Kirin

Green Name

Craft - Animation / Motion Graphics / Animation / Motion Graphics

IN16034B

2016 Interactive Bronze Pencil

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Advertising / Advertising

IN16024B

2016 Interactive Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Sharks ReScored

Craft - Sound Design / Sound Design

IN16036B

2016 Interactive Bronze Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Websites / Publications & Media

IN16011B

2016 Interactive Bronze Pencil

Jam3 / Toronto

MTV

MTV VMA

Consumer - Websites / Publications & Media

IN16012B

2016 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Websites / Websites

IN16022B

2016 Interactive Bronze Pencil

Sid Lee / Montréal

Reno-Depot

The Cursor

Consumer - Advertising / Banners

IN16018B

2016 Interactive Bronze Pencil

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Advertising / Advertising

IN16028B

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Interactive Bronze Pencil

Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

IN16003B

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Websites / Branded Games

IN16054M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / E-Commerce

IN16055M

2016 Interactive Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Websites / E-Commerce

IN16056M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / E-Commerce

IN16057M

2016 Interactive Merit Award

DENTSU INC. / tokyo + DEC Management office / tokyo

The Nagasaki Shimbun

The Way - Nagasaki Newspaper Delivering Route Mapping Project

Craft - Data Visualization / Data Visualization

IN16115M

2016 Interactive Merit Award

twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm

Microsoft Xbox

Halo 5: Guardians "Visualizer"

Craft - Data Visualization / Data Visualization

IN16116M

2016 Interactive Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Craft - Website Design / Website Design

IN16117M

2016 Interactive Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Craft - Website Design / Website Design

IN16118M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Craft - Website Design / Website Design

IN16119M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Craft - Website Design / Website Design

IN16120M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Craft - Website Design / Website Design

IN16121M

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