The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17005G_12.jpg)
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17017G_11.jpg)
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17021G_10.jpg)
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17023G_11.jpg)
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17005G_12.jpg)
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17031G_10.jpg)
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Social Media
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17029G_10.jpg)
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Use of Visuals
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17012G_12.jpg)
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17002G_12.jpg)
InstantDJ
Agency: BBDO / New York
Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17003G_10.jpg)
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17018S_10.jpg)
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17019S_10.jpg)
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17024S_11.jpg)
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17025S_10.jpg)
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17006S_11.jpg)
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17032S_11.jpg)
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Social Media
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17013S_10.jpg)
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Branded Social Post / Real-Time Response
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17020B_10.jpg)
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17026B_10.jpg)
Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17027B_10.jpg)
The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17007B_12.jpg)
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17008B_12.jpg)
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17009B_10.jpg)
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17010B_10.jpg)
Orgasm for all
Agency: Shackleton / Barcelona
Client: Durex Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17011B_12.jpg)
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO Criola Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17030B_11.jpg)
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft / Use of Visuals
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17014B_11.jpg)
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17015B_11.jpg)
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Branded Social Post / Real-Time Response
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17016B_10.jpg)
Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP Category: Branded Social Post / Real-Time Response
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17004B_11.jpg)
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17001B_10.jpg)
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Social Media Page by a Brand
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17064M_10.jpg)
#BallersIntroContest
Agency: 360i / New York
Client: HBO Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17065M_10.jpg)
Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17066M_10.jpg)
Snap King
Agency: DAVID / Buenos Aires
Client: Burger King® Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17067M_10.jpg)
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17068M_16.jpg)
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17069M_10.jpg)
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17070M_11.jpg)
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17071M_10.jpg)
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17072M_11.jpg)
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17073M_10.jpg)
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17074M_14.jpg)
Santa Project
Agency: FigliuloandPartners / New York
Client: Macy's Inc Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17075M_13.jpg)
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17076M_12.jpg)
Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg
Client: Nedbank Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17077M_11.jpg)
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17078M_14.jpg)
Ponle Acento
Agency: LatinWorks / Austin
Client: Major League Baseball Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17005G_12.jpg)
Award:
2017 Social Media Best of Discipline Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17005G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17017G_11.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17017G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17021G_10.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17021G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17022G_10.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
Host / Sydney
Client:
Host
Title:
#redefinewomen
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17022G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17023G_11.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
J. Walter Thompson / New York
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17023G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17005G_12.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17005G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17031G_10.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Annual ID:
OS_SM17031G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17029G_10.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17029G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17012G_12.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17012G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17002G_12.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17002G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17003G_10.jpg)
Award:
2017 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17003G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17018S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17018S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17019S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17019S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17024S_11.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17024S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17025S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17025S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17006S_11.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17006S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17032S_11.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Annual ID:
OS_SM17032S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17013S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17013S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17020B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17020B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17026B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client:
Doritos
Title:
Doritos No Choice
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17026B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17027B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy / New York
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17027B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17028B_11.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Annual ID:
OS_SM17028B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17007B_12.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17007B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17008B_12.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17008B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17009B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17009B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17010B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Shackleton / Barcelona
Client:
Durex
Title:
Orgasm for all
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17010B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17011B_12.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
W3haus / São Paulo
Client:
NGO Criola
Title:
Mirrors of Racism
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17011B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17033B_11.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Annual ID:
OS_SM17033B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17034B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Innovation in Social Media
Annual ID:
OS_SM17034B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17030B_11.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17030B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17014B_11.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17014B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17015B_11.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17015B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17016B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
VML South Africa / Cape Town
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17016B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17004B_11.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17004B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17001B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17001B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17064M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17064M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17065M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
BWM Dentsu / Sydney
Client:
BabyLove
Title:
Premmie Proud
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17065M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17066M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
DAVID / Buenos Aires
Client:
Burger King®
Title:
Snap King
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17066M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17067M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17067M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17068M_16.jpg)
Award:
2017 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17068M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17069M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17069M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17070M_11.jpg)
Award:
2017 Social Media Merit Award
Agency:
&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client:
momondo
Title:
The DNA Journey
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17070M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17071M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17071M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17072M_11.jpg)
Award:
2017 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17072M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17073M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17073M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17074M_14.jpg)
Award:
2017 Social Media Merit Award
Agency:
FigliuloandPartners / New York
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17074M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17075M_13.jpg)
Award:
2017 Social Media Merit Award
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17075M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17076M_12.jpg)
Award:
2017 Social Media Merit Award
Agency:
Joe Public United / Johannesburg + Native VML / Johannesburg
Client:
Nedbank
Title:
Meet Sandile
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17076M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17077M_11.jpg)
Award:
2017 Social Media Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17077M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17078M_14.jpg)