The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
5 Million Puffs Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Reversible Poetry Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Experiential / Live Events
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
SAVOR SAVER Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Product
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Social Post / Single
IHOb Agency: Droga5 / New York Client: IHOP Category: Social Post / Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated Campaigns / Integrated Branding
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaigns / Integrated Branding
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaigns / Integrated Branding
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Integrated Campaigns / Integrated Branding
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Integrated Campaigns / Integrated Branding
Last Germ: Day 8 - Birthday Party Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Last Germ: Day 3 - Raise A Family Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Promotional / Posters - Single
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Media Relations
Point of View Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Spaces & Immersive / Brand-Owned Experiences
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
My Crayon Project Agency: R/GA / Tokyo Client: Shiseido Category: Craft / Data-Driven Personalization
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Data-Driven Personalization

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Health, Wellness & Pharma Bronze Pencil

FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT

Boehringer Ingelheim Pharmaceuticals Inc.

5 Million Puffs

Print / Pharma

OS_HW19017B

2019 Mobile Silver Pencil

McCann / Bristol + McCann / Birmingham

Refuge - Lisa King

Reversible Poetry

Craft / Writing

OS_MO19019S

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Online Video / Interactive Video

OS_IN19009G

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Branded Entertainment Silver Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Experiential / Live Events

OS_BE19030S

2019 Branded Entertainment Silver Pencil

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkeeper

Experiential / Live Events

OS_BE19031S

2019 Branded Entertainment Bronze Pencil

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_BE19032B

2019 Branded Entertainment Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19039G

2019 Branded Entertainment Bronze Pencil

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19040B

2019 Intellectual Property Gold Pencil

Ogilvy Colombia / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

SAVOR SAVER

Physical Product

OS_IP19002G

2019 Intellectual Property Silver Pencil

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Physical Product

OS_IP19003S

2019 Intellectual Property Bronze Pencil

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Product

OS_IP19004B

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Social Post / Single

OS_SM19006G

2019 Social Media Silver Pencil

Droga5 / New York

IHOP

IHOb

Social Post / Single

OS_SM19007S

2019 Social Media Bronze Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Post / Single

OS_SM19008B

2019 Integrated Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Integrated Campaigns / Integrated Branding

OS_IG19002G

2019 Integrated Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Integrated Campaigns / Integrated Branding

OS_IG19003S

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Integrated Campaigns / Integrated Branding

OS_IG19004B

2019 Integrated Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles

Apple

Behind the Mac

Integrated Campaigns / Integrated Branding

OS_IG19005B

2019 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Integrated Campaigns / Integrated Branding

OS_IG19006B

2019 Radio & Audio Silver Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ: Day 8 - Birthday Party

Broadcast / Single

OS_RA19002S

2019 Radio & Audio Bronze Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ: Day 3 - Raise A Family

Broadcast / Single

OS_RA19003B

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Promotional / Posters - Single

OS_DE19027S

2019 Design Silver Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Posters - Extended Series

OS_DE19034S

2019 Design Silver Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Promotional / Posters - Extended Series

OS_DE19035S

2019 Public Relations Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Media Relations

OS_PR19002G

2019 Public Relations Bronze Pencil

BBDO / New York + MJZ + DinivonMuefflingCommunications

Sandy Hook Promise

Point of View

Media Relations

OS_PR19003B

2019 Experiential & Immersive Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Spaces & Immersive / Brand-Owned Experiences

OS_EX19015G

2019 Experiential & Immersive Bronze Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand-Owned Experiences

OS_EX19016B

2019 Direct Marketing Bronze Pencil

R/GA / Tokyo

Shiseido

My Crayon Project

Craft / Data-Driven Personalization

OS_DI19036B

2019 Direct Marketing Bronze Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft / Data-Driven Personalization

OS_DI19037B

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