The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Current Event Response
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Events & Experiential
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Events & Experiential
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Community Building
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Media Relations
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Voice
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Events & Experiential
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Experiential
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG Category: Innovation in Public Relations
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise Category: Media Relations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated PR Campaign
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Current Event Response
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Current Event Response
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico Category: Current Event Response
The Land of Free Press
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Current Event Response
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Current Event Response
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Current Event Response
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Current Event Response
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap
Agency: Anomaly / New York
Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Events & Experiential
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential